Data v creativity…it’s a no brainer, says McKinsey study
Consulting firm McKinsey has waded into the age old debate over data versus creativity by revealing what everyone in the DM…
direct mail
Crisis? What crisis? GDPR fuels more potent marketing
Predictions that GDPR would ravage through the marketing industry like a plague of locusts have been blown out of the…
Industry risks backlash over direct mail plastic waste
The direct marketing industry is leaving itself wide open to a major assault on its environmental record after the DMA has admitted that…
Whistl strikes new deal as acquisition spree continues
Whistl is stepping up its growth strategy – which already has seen it snap up Prism DM and sign a…
‘Jittery’ Royal Mail warns GDPR may hit direct mailings
Royal Mail has raised more than a few eyebrows in the direct marketing industry by warning that GDPR could lead…
Busting Daily Mail myth of door drop apocalypse now
Far be it from me to act as a spokesperson for the door drop industry, but I do feel we…
For once, the Daily Mail is actually right about junk mail
I can’t quite believe I am going to write this, but for once I find myself agreeing with the Daily…
GDPR boost for direct mail: the media backlash begins
The British media might have escaped Leveson 2 but for the direct marketing industry there is simply no respite from…
Direct mail budgets hold firm as adspend hits £22.2bn
Direct mail continues to prove its mettle within the UK marketing mix, helped by a strong performance in Q3 2017,…
New breakthrough in fight over direct mail VAT charges
The long-running saga of so-called “single sourcing” of direct mail – which lumps together costs like print, production and post…