Decision Marketing at 15: Direct mail the great survivor
Back in 2010, many were predicting that the humble mailshot would soon be “swimming with the fishes”, with digital’s promise…
direct mail
Three agencies to battle it out for Royal Mail account
Royal Mail has drawn up a three-strong shortlist for its creative account, with Iris, TMW, and Dentsu Creative set to…
Royal Mail seeks new agency as AMV declines to repitch
Royal Mail is hunting a new creative agency following a statutory review of its advertising account that has seen AMV…
Direct mail ‘more trusted than TV, OOH, press or email’
Direct mail and door drops have emerged as the strongest communication channels when it comes to building – and even…
Charities urged to sign up for joint legacy mail campaign
Charities are being offered the chance to sign up to a joint direct mail campaign, which allows up to six…
Brands urged to embrace mail to drive digital marketing
The frequency of interaction with mailshots – combined with the effectiveness of the medium at driving key digital actions among…
Software Bureau ‘secures future’ to be employee owned
The Software Bureau, the data company founded in 1998 by Philip Morgan and Paul Callow, has officially transferred to an…
PDV 40m-strong platform offers marketers ‘Everyone’
Brand owners are being offered a new “smart consumer data platform” which it is claimed can transform how marketers find…
WCRF charity sends ‘Healthy You’ mailer to dead woman
World Cancer Research Fund has been accused of not only failing to adhere to the most basic data governance but…
Right-wing parties come to the rescue of print sector
Political parties are providing a major lifeline for the print industry, with nearly all increasing their spend on direct mail,…