Strike threat sparks fears of fresh direct mail slump
The direct mail industry fears that the threat of Royal Mail strike action could scupper any chance of a major…
direct mail
Tesco slashes direct mail spend for Clubcard scheme
Tesco is planning to axe tens of millions of direct mailpacks a year after automatically switching quarterly Clubcard statements from…
Industry honours Graham Dodd for 50 years of service
Letterbox Consultancy managing director Graham Dodd has become only the sixth recipient of the Arthur Thompson Memorial Award, presented to…
GDPR fuels 30% fall in direct mail but relevance rises
GDPR’s effect on direct mail volumes is far worse than previously reported, with a 30% reduction in mailshots received by…
£100m Brexit blitz nightmare for direct mail industry
The Government’s £100m Get Ready for Brexit campaign, designed to unite the country ahead of the October 31 Halloween “Exit Day”,…
Industry tributes pour in for ‘vibrant’ Jo Howard-Brown
Senior figures in the data and direct marketing industry have joined forces to pay tribute to former Direct Mail Information…
Rogue PPI firms turn to direct mail as deadline looms
MoneySavingExpert.com founder Martin Lewis may have forced Facebook to launch an online scam reporting service but a new offensive has…
Government confirms £138m spend on Brexit campaign
The Government has finally confirmed it will spend a whopping £138m on the biggest state advertising campaign in history –…
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
£100m pro-Brexit ad blitz ‘could be huge for DM firms’
The direct marketing industry is licking its lips at the prospect of a massive Government-funded ad campaign – worth an…