‘It was mail wot won it’: Local poll mailings boost Reform
Nigel Farage might be struggling to shake off allegations that he is dishonest – in fact, 73% of Brits describe…
direct mail
Media planning ‘step change’ to boost mail campaigns
Brand owners and their agencies can now plan direct mail and door-drops alongside regional OOH, radio and cinema activity as…
Ofcom slams brakes on Royal Mail price rises…for now
Royal Mail has been forced to suspend its price rises for wholesale customers – which were due to increase by…
Adspend continues to climb as mail shows its mettle
UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7bn, with direct…
A nasty case of déjà vu as Royal Mail hikes prices again
Brand owners are facing yet another increase in direct mail costs, the second this year alone, after Royal Mail revealed…
John Watson marks return with launch of consultancy
Three months after stepping down and closing WPNC, John Watson has returned to the industry to set up his own…
Mail proves its strength with rise in digital engagement
Direct mail continues to prove its mettle in omnichannel marketing strategies by driving digital engagement, with new figures revealing the…
Posties agree landmark deal for roll out of USO changes
Royal Mail workers have finally voted to accept a new deal on pay, working arrangements and changes to the Universal…
MPs accuse Ofcom of failing to bring Royal Mail to book
Ofcom has failed to change Royal Mail’s “unacceptable” performance, is “not up to the job” of regulating the postal market…
New geo-planning platform to boost mailshot targeting
Client marketers will now be able to dig even deeper into which areas of the UK are more responsive to…