Salvation Army launches legacy push with a difference
The Salvation Army has unveiled a new legacy fundraising strategy with an integrated campaign aimed at boosting gifts in Wills…
direct mail
Election delivers mail boost as volume and attention rise
New figures confirm that July’s snap general election prompted a major boost in mail volumes in Q2 2024, while at…
Labour and Tories ramp up mailshots as election looms
Claims that the July 4 general election will be won or lost on Instagram and Facebook appear simplistic at best,…
Royal Mail whacked by £900m claim over market abuse
A group of bulk mail users – which includes retailers, utility companies, charities and publishers – is seeking nearly £900m…
Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
Advertising trust improves as young embrace industry
For the first time in a decade, advertising is no longer the UK’s least trusted industry, with both the Government and…
ICO warns political parties over abuse of personal data
The UK’s political parties have had a warning shot across their bows over their use of personal data during the…
‘Czech Sphinx’ moves closer to £3.57bn Royal Mail deal
A £3.57bn takeover of Royal Mail by Daniel Křetínský has inched ever close after parent company International Distributions Services (IDS)…
Why Royal Mail price rises don’t do anyone any favours
You wouldn’t really want to be the Royal Mail right now. It’s a business that needs a full control-alt-delete. From…
Industry fears client cutbacks over direct mail price rise
Royal Mail is facing a growing backlash from the marketing industry over plans to increase advertising mail costs by an…