Direct mail gets another boost with Ofcom VAT ruling
The direct mail industry has welcomed an Ofcom ruling which gives a new Royal Mail “access” service a zero VAT…
direct mail
Mail bonding: Royal Mail boon as letters market returns
The Covid lockdown has proved a godsend for Royal Mail, with the postal giant not only benefitting from the online…
Direct mail and door-drops cement Covid-19 comeback
Direct mail and door-drops are continuing to strengthen their influence in the Covid world, cementing significant year on year increases…
Revival of the fittest: UK ad market ‘set for record year’
Fresh evidence has emerged that UK ad budgets not only proved more Covid-proof than first thought but the market is…
Go Inspire makes double hire as senior team expands
Go Inspire is continuing to bolster its executive team with a double appointment of Paragon’s head of business development, Dimitri Kyprianou,…
Go Inspire beefs up strategy team with industry veteran
Leicester-based Go Inspire Group is ramping up its strategic marketing performance offering – including data, insight and CRM – with…
Royal Mail boss pledges ‘razor sharp’ customer focus
Royal Mail’s new boss has vowed to develop “a razor-sharp focus” on its customers to ensure its services are delivering…
Lockdown 3.0: How brands can recover from coronavirus
With the UK entering its third Covid-19 national lockdown – at an estimated cost to the economy of £400m a…
Industry hails renewal of incentives for mailing activity
The direct mail industry has thrown its weight behind Royal Mail’s decision to renew Covid-19 initiatives designed to reinvigorate the…
Direct mail playing major role in online shopping boom
The rise of online shopping during the Covid-19 pandemic has been well-documented but direct mail’s role in that has been…