Printing giant launches ‘green’ alternative to polywrap
Brand owners are being offered a new translucent paper-based wrapping solution – that can be used in direct mail campaigns…
direct mail
New consumer campaign to tackle rise of pension scams
With the Government still dawdling over enforcing a ban on pension cold calling, UK regulators have joined forces to launch…
Royal Mail hit with £50m fine for ‘strangling’ Whistl
Royal Mail has been rocked by a £50m fine – wiping out nearly a quarter of last year’s £212m pre-tax…
Firms look to marketing and data to tackle Brexit slump
Marketing, tech and data analytics could be among the big winners in the wake of Brexit, with companies planning major…
Royal Mail tests new GDPR swerving direct mail scheme
Royal Mail has launched trials of a new direct mail scheme, which enables brand owners to tap into established targeting…
Email survives GDPR noise to remain top of the pops
The barrage of repermissioning emails from brands eager to keep their customers onboard might have had the press gnashing their…
DM bashing press bashed by decline of direct marketing
The Daily Mail and Daily Telegraph will be spitting feathers over direct marketing again this week after it has been…
Industry mounts fightback over GDPR direct mail jitters
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
Direct mailing firm blames Blue Planet II for collapse
A direct mail specialist print firm – which has been trading since 1978 – has blamed the fall-out from the…
Door-drops prove mettle as sector predicts GDPR boom
The door-drop industry fought off the widescale disruption to schedules caused by last year’s snap General Election – as well…