Parcel boom shores up Royal Mail while letters crash
Royal Mail seems to have been caught with its trousers down over an accelerated decline in letter volumes, triggered by…
direct mail
Direct mail and door-drops shine during Covid times
Fresh evidence has emerged of the effectiveness of direct mail and door-drops since the outbreak of Covid-19, with rises in…
Door-drop spend increases despite decline in volumes
Spending on door-drop campaigns has held firm in the face of political uncertainty and a further fall in volumes, signalling…
Legal action could spark pay-outs for deceased mailings
Companies that fail to check their mailing lists against deceased suppression files could soon find themselves being forced to cough…
Go Inspire unveils face mask mailshot plan for retailers
The Go Inspire Group, the Leicester-based marketing services specialist, has come up with a novel approach for retail clients to…
Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
Royal Mail fined for missed targets but ducks Covid slap
Royal Mail has been delivered a further blow to its finances after being whacked with a £1.5m for failing to…
Charities ramp up digital as mail and phone also return
Two-thirds of charities have overhauled the way they communicate with supporters during lockdown, ushering in a new era of increased…
Royal Mail under fire as direct mail volumes slump 63%
Royal Mail’s efforts to promote direct mail during the Covid-19 lockdown have been branded “too little, too late” with the…
Hard-hit companies offered major direct mail incentive
Royal Mail MarketReach is aiming to breathe new life into the direct mail market during the current crisis with the…