Industry shows its mettle as adspend hits the top corner
The UK advertising market continues to be one of the powerhouses of the UK economy, recording a 6.4% year-on-year…
direct mail
Cook lands top Go Inspire job as Kyprianou steps down
Go Inspire, the Xerox-owned marketing services and print business, has appointed Danny Cook as managing director following Dimitri Kyprianou’s decision…
Royal Mail vows to invest £500m to improve services
Royal Mail has committed to invest over £500m in its operation to improve postal deliveries, claiming it will result in…
Can direct mail still thrive under endless price rises?
Royal Mail’s recent price hikes might not have exactly come out of the blue; after all, there have been multiple…
Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
WPNC to shut its doors as John Watson calls it a day
John Watson, one of the founding fathers of the UK direct marketing industry and a highly respected business leader, is…
Direct mail boosts its appeal among younger audiences
The direct mail channel has delivered fresh evidence of its effectiveness – especially in reaching younger audiences – with the…
Royal Mail fall out continues as reputation plummets
Royal Mail’s delivery crisis is biting hard, with the one-time national treasure and iconic British institution now ranked among the…
Direct mail industry needs decisive not divisive action
The UK’s postal landscape is facing renewed turbulence. Royal Mail, already under scrutiny for missed delivery targets, has entered what…
Royal Mail crisis triggers fears of direct mail backlash
The Royal Mail delivery crisis, which has led to accusations that parcels are being prioritised over letters, has sparked fears…