Go Inspire beefs up strategy team with industry veteran
Leicester-based Go Inspire Group is ramping up its strategic marketing performance offering – including data, insight and CRM – with…
direct mail
Royal Mail boss pledges ‘razor sharp’ customer focus
Royal Mail’s new boss has vowed to develop “a razor-sharp focus” on its customers to ensure its services are delivering…
Lockdown 3.0: How brands can recover from coronavirus
With the UK entering its third Covid-19 national lockdown – at an estimated cost to the economy of £400m a…
Industry hails renewal of incentives for mailing activity
The direct mail industry has thrown its weight behind Royal Mail’s decision to renew Covid-19 initiatives designed to reinvigorate the…
Direct mail playing major role in online shopping boom
The rise of online shopping during the Covid-19 pandemic has been well-documented but direct mail’s role in that has been…
Direct mail engagement soars as market bounces back
Just days after it was revealed the direct mail market was bouncing back from a Covid wipe-out, new research shows…
Scotts of Stow offers brands 200m personalised inserts
Nigel Swabey, the UK’s “catalogue king” behind Scotts & Co, Scotts of Stow, Bloom and The Traditional Garden Supply Company,…
Online shopping boom delivers the goods for Royal Mail
Royal Mail’s assault on the ecommerce market is starting to pay dividends with soaring parcel revenues more than compensating for a…
Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
Lockdown 2.0: Marketers urged to embrace data insight
With the countdown to the UK’s second national lockdown well and truly under way, senior figures in the marketing industry…