Proof that direct mail and email work better together
In today’s digital age, email is the channel of choice for many marketers because it is more cost- and time-efficient…
direct mail
Harman exits Royal Mail following top-level shake-up
Royal Mail Group managing director of media Jonathan Harman has left the postal giant by mutual consent as part of…
Adspend to slow even if the UK secures Brexit deal
UK advertising spend is forecast to slow this year to 4.6%, with challenging times for direct mail and TV and…
Jicmail plots expansion with TGI and Touchpoints
Jicmail – the ABC-style measurement scheme for the direct mail industry – is aiming to integrate its service with both…
SMP taps Scots expertise with new board appointments
The Strategic Mailing Partnership, the industry group set up to promote direct mail and build closer ties between mailing houses,…
Royal Mail urged to do more to counter direct mail fall
Royal Mail’s warning that GDPR nervousness could lead to a decline in direct mail has proved all too accurate after…
How direct mail can cut through the digital deluge
When email first became a widespread communication tool, its immediacy and targetability convinced many industry experts that it would become…
Charity sector urged to relearn the craft of direct mail
Oxfam’s deputy director of fundraising Nick Pride has bigged up the role direct mail can play in charity marketing and…
Time for the DM industry to address the plastics issue
In January, Theresa May’s government declared a war on plastic as part of a 25-year plan intended to eliminate all…
Why finance firms must fall back in love with direct mail
For financial services companies, cold direct mail has always been a major source for finding new customers, yet in my…