Medialab nets £30m SunLife data-driven media brief
Over 50s financial services specialist SunLife has appointed independent agency Medialab to handle its media planning and buying business. The…
direct mail
Royal Mail ‘poised for £30m General Election windfall’
Royal Mail’s success in heading off a damaging strike is likely to trigger a £30m pre-Christmas bonus for the company…
Royal Mail secures injunction to block industrial action
Royal Mail has won its High Court battle to secure an injunction against the Communications Workers Union ballot that could…
RNLI scraps Xmas appeal for ‘perfect storm’ DM blitz
The RNLI has ditched its traditional Christmas appeal to launch a major direct marketing fundraising campaign – which will see…
High Court orders Royal Mail to cough up £50m fine
Royal Mail’s has failed in its attempt to overturn a £50m fine – issued by Ofcom last year – for…
Vodafone in dock over string of data governance errors
Vodafone’s haphazard data governance and shoddy customer service has been exposed after the company sent a direct mailing offering a…
Whistl eyes major boost from partially addressed mail
The push to get client marketers to sign up for “partially addressed mail” – hailed by some as the saviour…
Strike threat sparks fears of fresh direct mail slump
The direct mail industry fears that the threat of Royal Mail strike action could scupper any chance of a major…
Tesco slashes direct mail spend for Clubcard scheme
Tesco is planning to axe tens of millions of direct mailpacks a year after automatically switching quarterly Clubcard statements from…
Industry honours Graham Dodd for 50 years of service
Letterbox Consultancy managing director Graham Dodd has become only the sixth recipient of the Arthur Thompson Memorial Award, presented to…