Spooner on…how to bring back trust in advertising
“Hither cur!” The familiar words bring me instantly to heel, quivering with anticipation, at the side of Lord Charlie McKelvey,…
direct mail
Royal Mail expands DIY direct mail to digital marketing
Royal Mail is aiming to increase take-up of direct mail by digital marketers by integrating its DIY mailing scheme, MailshotMaker,…
Direct marketing and data issues top charity complaints
Direct mail and door-to-door fundraising continue to generate the most consumer complaints made directly to charities, according to a new…
New entrant targets programmatic direct mail market
Royal Mail is facing its first competitor in the programmatic direct mail sector with the launch a new service, HurdlGram,…
Consumers find direct mail more relevant since GDPR
Predictions that the direct mail market would benefit from GDPR have yet to come to fruition but consumers at least…
Proof that direct mail and email work better together
In today’s digital age, email is the channel of choice for many marketers because it is more cost- and time-efficient…
Harman exits Royal Mail following top-level shake-up
Royal Mail Group managing director of media Jonathan Harman has left the postal giant by mutual consent as part of…
Adspend to slow even if the UK secures Brexit deal
UK advertising spend is forecast to slow this year to 4.6%, with challenging times for direct mail and TV and…
Jicmail plots expansion with TGI and Touchpoints
Jicmail – the ABC-style measurement scheme for the direct mail industry – is aiming to integrate its service with both…
SMP taps Scots expertise with new board appointments
The Strategic Mailing Partnership, the industry group set up to promote direct mail and build closer ties between mailing houses,…