Let’s get physical: Mailshots drive retail sector recovery
Direct mail is continuing to play a key role in the UK business sector’s pandemic recovery plans, with many of…
direct mail
Partially addressed mail plan ‘offers finer targeting’
Brand owners are being offered a new insight-driven solution for partially addressed mail, which it is claimed enables them to…
Industry supports launch of direct mail discount scheme
Royal Mail is launching a new initiative that offers its cheapest ever tariff for non-urgent mail items in a move…
Whistl scoops NatWest as business skyrockets in H1
Whistl has landed the communications business for NatWest Group, one of the largest mailers in the UK, in a raft…
The bookworm that turned: Brits reject digital for print
The enduring power of print has once again been confirmed, with Brits ditching their digital books and reverting to hard…
Mail puts Covid to the sword with rise in effectiveness
The humble mailshot is continuing to laugh in the face of the prophets of doom, despite suffering a huge drop in…
Parcels deliver for Royal Mail; even direct mail returns
The surge in online shopping triggered a four-fold rise in profits for Royal Mail over the past 12 months of…
Royal Mail flies the bag for UK recovery with drone test
Royal Mail has become the first UK postal operator to deliver mail via drone in a government-funded trial being hailed…
Direct mail firms offered Jicmail accreditation scheme
Mailing houses will be able to achieve a new “platinum” company-level accreditation from direct mail measurement scheme Jicmail designed to…
Spend, spend, spend: Budgets to soar 15.2% to £27bn
UK adspend is forecast to grow by 15.2% this year to reach a total of £27bn, recovering the entirety of…