Direct mail ‘more trusted than TV, OOH, press or email’
Direct mail and door drops have emerged as the strongest communication channels when it comes to building – and even…
direct mail
Charities urged to sign up for joint legacy mail campaign
Charities are being offered the chance to sign up to a joint direct mail campaign, which allows up to six…
Brands urged to embrace mail to drive digital marketing
The frequency of interaction with mailshots – combined with the effectiveness of the medium at driving key digital actions among…
Software Bureau ‘secures future’ to be employee owned
The Software Bureau, the data company founded in 1998 by Philip Morgan and Paul Callow, has officially transferred to an…
PDV 40m-strong platform offers marketers ‘Everyone’
Brand owners are being offered a new “smart consumer data platform” which it is claimed can transform how marketers find…
WCRF charity sends ‘Healthy You’ mailer to dead woman
World Cancer Research Fund has been accused of not only failing to adhere to the most basic data governance but…
Right-wing parties come to the rescue of print sector
Political parties are providing a major lifeline for the print industry, with nearly all increasing their spend on direct mail,…
Print set for bumper Xmas as festive digital detox looms
Print media could well have a bumper Christmas 2025, if the IPA’s crystal ball turns out to be spot-on in…
More brands join ISBA cross-media measurement pilot
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…
Print recovery continues as Covid is finally put to bed
Despite the ongoing rise of digital platforms, consumers are increasingly turning back to print media, particularly when it comes to…