AA/WARC reaction: ‘Don’t leave it down to guess work’
New figures from this week’s Advertising Association/WARC Expenditure Report reveal the UK’s ad market recorded a 10.4% increase in investment…
direct mail
Industry to prove its mettle in the face of Trump turmoil
The UK advertising market might be bracing itself for the fall out from US President Donald Trump’s new world order,…
Mail proves its mettle as open rates hit all-time high
Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at…
M&C adopts fuzzy characters for Govt heat pump push
The Department for Energy Security and Net Zero (DESNZ) is aiming to increase the take up of heat pumps and…
Deliveroo fried over ‘creepy’ Valentine’s Day mailshot
Online food delivery platform Deliveroo has vowed to review its processes after its attempt at personalised direct mail backfired spectacularly…
Industry outperforms economy with fresh growth spurt
As Chancellor Rachel Reeves battles to get the UK back to growth she could do worse than take a leaf…
Loyalty marketers warned not to ditch traditional media
Building and maintaining customer loyalty is proving ever harder for brands – especially in the current economic climate – but…
Direct mail to join cross-media measurement tool pilot
Marketers could soon be able to measure and understand the impact of mail campaigns within the broader media landscape –…
Mail the ‘most influential channel’ for British voters
The Labour Government’s honeymoon period may be well and truly over – and another general election years away – but…
Marketreach enlists industry chiefs for ‘Totally Mailed It’
Royal Mail’s business unit Marketreach is launching a call to arms featuring industry leaders showcasing the “surprising” power of direct…