‘Enshittification’ might benefit mail but most of us lose
A raft of research articles in Decision Marketing would suggest that good old fashioned direct mail is making a comeback….
direct mail
Mail attention, engagement and conversion soar in Q4
The humble mailshot has come to the rescue of the embattled retail industry, delivering significant commercial returns during the run-up…
Spooner on…a love letter to the humble direct mailshot
This week’s St Valentine’s Day was, alas, another day that, as ever, cruelly and truthfully reinforced my endless solitude. Eheu!…
CMOs warned ‘always-on digital’ is becoming a turn-off
Chief marketing officers are being urged to breathe new life into their online advertising strategies and fix avoidable issues, amid fresh…
Deluge of emails sees Brits long for return of direct mail
Further evidence has emerged of consumers’ increasing shift away from digital to print with email-only campaigns seeing a sharp decline…
Print revival set to accelerate as digital fatigue spreads
Consumers will increasingly rein in their reliance on technology to spend less time glued to their smartphones and more time on print…
What’s in store for 2024… for multichannel marketing?
If the IPA’s latest Bellwether budgets data is right, 2024 could be a bumper year for marketing. The survey found…
Bellwether reaction: The rise of real-world connections
New figures from this week’s IPA Bellwether Report reveal that total UK marketing budgets have been revised up at the…
Direct marketing hits 20-year high in upbeat Bellwether
UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, with direct marketing…
Royal Mail ‘wake-up call’ triggers £5.6m Ofcom fine
Royal Mail has been whacked with a £5.6m fine for failing to meet its First and Second Class delivery targets,…