Watson: Push the envelope to fight ad mail price hike
Royal Mail’s potential takeover by Czech billionaire Daniel Křetínský might be grabbing all the headlines but users of direct mail…
direct mail
Industry acts to try to ensure political ads are working
The UK ad industry is launching a guide to help consumers, especially young people preparing to vote for the first…
AA/WARC Report reaction: ‘Beware digital saturation’
This week’s Advertising Association/WARC Expenditure Report shows the UK’s ad market recorded a 6.1% increase in spend to £36.6bn in…
Market grows 60 times faster than GDP to hit £36.6bn
The UK’s ad market recorded a 6.1% increase in spend to £36.6bn in 2023 – compared to the GDP growth…
‘Enshittification’ might benefit mail but most of us lose
A raft of research articles in Decision Marketing would suggest that good old fashioned direct mail is making a comeback….
Mail attention, engagement and conversion soar in Q4
The humble mailshot has come to the rescue of the embattled retail industry, delivering significant commercial returns during the run-up…
Spooner on…a love letter to the humble direct mailshot
This week’s St Valentine’s Day was, alas, another day that, as ever, cruelly and truthfully reinforced my endless solitude. Eheu!…
CMOs warned ‘always-on digital’ is becoming a turn-off
Chief marketing officers are being urged to breathe new life into their online advertising strategies and fix avoidable issues, amid fresh…
Deluge of emails sees Brits long for return of direct mail
Further evidence has emerged of consumers’ increasing shift away from digital to print with email-only campaigns seeing a sharp decline…
Print revival set to accelerate as digital fatigue spreads
Consumers will increasingly rein in their reliance on technology to spend less time glued to their smartphones and more time on print…