Direct mail giants back new programmatic incentives
Royal Mail may be engulfed in one of the most damaging industrial disputes for a generation but it is still ramping…
direct mail
Brits far more likely to open a mailshot than an email
Email might still be the channel of choice for brand owners but almost two-thirds (62%) of UK consumers say they…
The key lessons from 2022: Mail revival beats rivals
Brexit, Covid, supply chain chaos, cost of living crisis, economic freefall, postal strikes, train strikes, nurses strikes, economic freefall, worst…
Programmatic mail specialist boosts green credentials
Paperplanes, one of the pioneers of programmatic direct mail marketing in the UK, has reinforced the company’s commitment to green…
Top brands boost mail as campaign effectiveness soars
The postal dispute might still be raging but the largest direct mail advertisers have been more visible than ever on…
Fresh call for postal strike talks offers glimmer of hope
The direct mail industry could – just could – be in for some festive cheer after postal union bosses appear…
UK scam mail victims get payouts from US fraudsters
Thousands of UK victims of an international mass mailing scam are to receive compensation following a four-year joint landmark investigation…
Industry balks at claims of Royal Mail letters go-slow
The direct mail industry has blasted reports that Royal Mail posties are being told to leave letters behind in the…
DMA blasts ‘counter-intuitive’ pre-Xmas postal strikes
The DMA has waded further into the row over the long-running postal dispute by appearing to take a swipe at…
Postal union reveals new strikes as ACAS talks flounder
This week’s talks between Royal Mail and the CWU appear to have done little to settle the postal dispute –…