Royal Mail blitz calls on marketers to be ‘carbon smart’
Royal Mail’s MarketReach is taking a fresh approach to encourage more brands to embrace direct mail with a new campaign…
direct mail
‘Everything crossed’ as posties vote to end mail dispute
The direct mail market is keeping its collective fingers – “and everything else” – crossed that the highly damaging and…
Warm mailings ‘get ten times the response of cold mail’
The benefits of using direct mail to boost levels of customer loyalty and engagement rather have been revealed at last,…
Mail defies strikes and cuts to outgun rival channels
The humble mailshot continues to outperform other marketing channels, with new figures showing that over the Christmas trading season, more mail…
Direct mail giants back new programmatic incentives
Royal Mail may be engulfed in one of the most damaging industrial disputes for a generation but it is still ramping…
Brits far more likely to open a mailshot than an email
Email might still be the channel of choice for brand owners but almost two-thirds (62%) of UK consumers say they…
The key lessons from 2022: Mail revival beats rivals
Brexit, Covid, supply chain chaos, cost of living crisis, economic freefall, postal strikes, train strikes, nurses strikes, economic freefall, worst…
Programmatic mail specialist boosts green credentials
Paperplanes, one of the pioneers of programmatic direct mail marketing in the UK, has reinforced the company’s commitment to green…
Top brands boost mail as campaign effectiveness soars
The postal dispute might still be raging but the largest direct mail advertisers have been more visible than ever on…
Fresh call for postal strike talks offers glimmer of hope
The direct mail industry could – just could – be in for some festive cheer after postal union bosses appear…