Direct mail giants urge brands to help save the planet
The direct mail industry is aiming to combat long-held criticism of its environmental record with a joint initiative designed to…
direct mail
Exposed: Long-term damage of short-term budget cuts
The dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase budgets…
WARC/AA report reaction: Cracking the curate’s egg
Another day, another forecast for the advertising and marketing industry to try to digest without choking. Yet again, the WARC/AA…
Once more unto the breach: Resist cuts, brands urged
The UK marketing industry is being urged to batten down the hatches once more, with the latest figures showing that…
Mail market faces summer storm as strike action looms
The direct mail market may have recovered from Covid but brands are now facing a summer of discontent with Royal…
Cunard turns on style for luxury Queen Anne mailshot
Carnival-owned cruise ship brand Cunard is rolling out a global direct mail campaign to promote its new ship, the Queen…
Brands race to embrace mail as confidence returns
Brands big and small have propelled mail volumes to their highest level since 2020, signalling a rise in post-Covid advertiser confidence in…
Email and direct mail ‘the best bedfellows for response’
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…
Finance companies warned over advertising ‘easy credit’
Finance firms have been warned they face regulatory action if they exploit the cost of living crisis to promote consumer…
Royal Mail rivals slam ‘woeful’ service and price hikes
Royal Mail’s rivals, who are also customers due to the fact they rely on posties for their “final mile” deliveries,…