Mail market faces summer storm as strike action looms
The direct mail market may have recovered from Covid but brands are now facing a summer of discontent with Royal…
direct mail
Cunard turns on style for luxury Queen Anne mailshot
Carnival-owned cruise ship brand Cunard is rolling out a global direct mail campaign to promote its new ship, the Queen…
Brands race to embrace mail as confidence returns
Brands big and small have propelled mail volumes to their highest level since 2020, signalling a rise in post-Covid advertiser confidence in…
Email and direct mail ‘the best bedfellows for response’
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…
Finance companies warned over advertising ‘easy credit’
Finance firms have been warned they face regulatory action if they exploit the cost of living crisis to promote consumer…
Royal Mail rivals slam ‘woeful’ service and price hikes
Royal Mail’s rivals, who are also customers due to the fact they rely on posties for their “final mile” deliveries,…
Customer mail ‘beats digital in building relationships’
Businesses which urge their customers to go paperless could well be not only alienating huge swathes of consumers but also…
Digital spend hits new high as online shopping blossoms
The UK ad market reached a record £31.9bn in 2021, equating to a year-on-year growth of 34.3%, with digital channels…
HQS Wellington fires off mail blitz ahead of reopening
HQS Wellington, the former warship which acts as both a visitor attraction and the HQ of the Honourable Company of…
SMP appoints new chair as Judith Donovan steps down
The Strategic Mailing Partnership, the body which represents mailing and printing houses across the UK, has appointed a new chair…