Customer mail ‘beats digital in building relationships’
Businesses which urge their customers to go paperless could well be not only alienating huge swathes of consumers but also…
direct mail
Digital spend hits new high as online shopping blossoms
The UK ad market reached a record £31.9bn in 2021, equating to a year-on-year growth of 34.3%, with digital channels…
HQS Wellington fires off mail blitz ahead of reopening
HQS Wellington, the former warship which acts as both a visitor attraction and the HQ of the Honourable Company of…
SMP appoints new chair as Judith Donovan steps down
The Strategic Mailing Partnership, the body which represents mailing and printing houses across the UK, has appointed a new chair…
Direct mail industry group backs new Jicmail data tool
The Strategic Mailing Partnership, the body which represents mailing and printing houses across the UK, has welcomed the launch of…
Mailshots cement position in multi-channel marketing
Physical mail continues to drive multi-channel marketing strategies by further expanding its effectiveness at driving online traffic, product and service information…
Direct mail beats off CRM, AI and VR to reach $72.67bn
The direct mail industry continues to defy the doom-mongers, with the global market for mailshot production – excluding media spend…
UK ad sector fights off Omicron to hit record growth
The UK’s advertising market has witnessed an even greater recovery than previously predicted, up 26.4% to an estimated record spend…
Scotts & Co brand targets burgeoning wellness market
Multi-channel retail group Scotts & Co is unveiling a new home shopping brand, specialising in direct-to-consumer health and wellness solutions…
How the data industry will emerge from the Covid crisis
During any crisis, some businesses fail, and some thrive. The outcome generally is that those who thrive, do so in…