Direct mail industry group backs new Jicmail data tool
The Strategic Mailing Partnership, the body which represents mailing and printing houses across the UK, has welcomed the launch of…
direct mail
Mailshots cement position in multi-channel marketing
Physical mail continues to drive multi-channel marketing strategies by further expanding its effectiveness at driving online traffic, product and service information…
Direct mail beats off CRM, AI and VR to reach $72.67bn
The direct mail industry continues to defy the doom-mongers, with the global market for mailshot production – excluding media spend…
UK ad sector fights off Omicron to hit record growth
The UK’s advertising market has witnessed an even greater recovery than previously predicted, up 26.4% to an estimated record spend…
Scotts & Co brand targets burgeoning wellness market
Multi-channel retail group Scotts & Co is unveiling a new home shopping brand, specialising in direct-to-consumer health and wellness solutions…
How the data industry will emerge from the Covid crisis
During any crisis, some businesses fail, and some thrive. The outcome generally is that those who thrive, do so in…
Direct mail firms back Royal Mail plan to boost market
UK direct mail industry body the Strategic Mailing Partnership has hailed the launch of a new programme of Royal Mail…
Mailshots ‘driving record levels of digital engagement’
The humble mailshot has reached a mobile tipping point, with record levels of mobile digital activity driven by direct mail,…
Traditional channels set to benefit from cookie demise
Direct mail, TV, outdoor and radio will all see an increase in marketing spend as a result of the demise of…
DWP pulls ‘misleading’ mail blitz urging energy switch
The Government has been forced to pull a major direct mail blitz urging millions of consumers – including vulnerable people…