Whistl piles on Relish for fresh FMCG sampling drive
Whistl, the mail and parcels to e-fulfilment business, has agreed a deal with Kin + Carta to acquire its FMCG…
direct mail
Jingle all the way: Xmas bonus pushes spend to £29.3bn
The UK is still on course to achieve the fastest advertising recovery of any major European market this year –…
Study finally reveals the most potent off and online mix
Marketers may be seemingly ploughing their budgets online as if it is going out of fashion but the most powerful…
Covid triggers new rules of engagement – adopt or die
Marketers must gear up for a new era of consumer engagement, sparked by – surprise, surprise – the coronavirus, on…
‘Greenwashing’ hits print industry and vulnerable, too
Brand owners’ are using false environmental claims to get customers to switch away from paper to digital communications, in a…
Mail ‘one of the most powerful forces’ in post-Covid era
The impact of the pandemic, combined with the acceleration of digital transformation and unprecedented changes in consumer media consumption habits,…
Mail proves godsend for vulnerable during pandemic
Consumer campaign group Keep Me Posted, spearheaded by industry champion Judith Donovan, is ramping up its fight for organisations to…
Let’s get physical: Mailshots drive retail sector recovery
Direct mail is continuing to play a key role in the UK business sector’s pandemic recovery plans, with many of…
Partially addressed mail plan ‘offers finer targeting’
Brand owners are being offered a new insight-driven solution for partially addressed mail, which it is claimed enables them to…
Industry supports launch of direct mail discount scheme
Royal Mail is launching a new initiative that offers its cheapest ever tariff for non-urgent mail items in a move…