Revival of the fittest: UK ad market ‘set for record year’
Fresh evidence has emerged that UK ad budgets not only proved more Covid-proof than first thought but the market is…
direct mail
Go Inspire makes double hire as senior team expands
Go Inspire is continuing to bolster its executive team with a double appointment of Paragon’s head of business development, Dimitri Kyprianou,…
Go Inspire beefs up strategy team with industry veteran
Leicester-based Go Inspire Group is ramping up its strategic marketing performance offering – including data, insight and CRM – with…
Royal Mail boss pledges ‘razor sharp’ customer focus
Royal Mail’s new boss has vowed to develop “a razor-sharp focus” on its customers to ensure its services are delivering…
Lockdown 3.0: How brands can recover from coronavirus
With the UK entering its third Covid-19 national lockdown – at an estimated cost to the economy of £400m a…
Industry hails renewal of incentives for mailing activity
The direct mail industry has thrown its weight behind Royal Mail’s decision to renew Covid-19 initiatives designed to reinvigorate the…
Direct mail playing major role in online shopping boom
The rise of online shopping during the Covid-19 pandemic has been well-documented but direct mail’s role in that has been…
Direct mail engagement soars as market bounces back
Just days after it was revealed the direct mail market was bouncing back from a Covid wipe-out, new research shows…
Scotts of Stow offers brands 200m personalised inserts
Nigel Swabey, the UK’s “catalogue king” behind Scotts & Co, Scotts of Stow, Bloom and The Traditional Garden Supply Company,…
Online shopping boom delivers the goods for Royal Mail
Royal Mail’s assault on the ecommerce market is starting to pay dividends with soaring parcel revenues more than compensating for a…