Leicester-based Go Inspire Group is ramping up its strategic marketing performance offering – including data, insight and CRM – with the appointment of industry veteran Danny Crowe as client strategy director to lead the team.
Crowe, who started his career in 1981 as a marketing manager at Lloyd’s Life, joins from JG Travel Group. He will be responsible for helping clients identify their commercial challenges and the value that CRM insight and deployment can deliver.
Go Inspire’s Star (strategy, targeting, acquisition, retention) programme is designed to provide clients with a tailored, media-neutral “roadmap” to build customer value, measured through hard marketing performance metrics.
The group claims that organisations that have already benefited from Go Inspire’s Star methodology range across the retail, ecommerce, financial services, utilities, telecoms and leisure sectors.
Crowe’s 40-year career has seen him work both client and agency side including spells as head of marketing at Thomas Cook, head of CRM at B&Q, managing director of Ladders Agency and planning director at TwentyCi.
Go Inspire CEO Patrick Headley said: “The group is on an ambitious growth path and, following a robust performance in 2020, looks set to build further – all based on our vision of delivering measurable performance and value to our great clients.
“Danny’s arrival is fundamental to achieving our next phase of development, and we are excited to have his wide experience on board.”
Crowe added: “2021 will undoubtedly be a year of great challenges for business, but also presents a vista of opportunities too. Never before has it been more important for companies to have a marketing performance partner who can be trusted to help transition to the demands of the new world we’re entering.
“The great thing about the Go Inspire offering is that it covers all the bases – which is why clients have worked with the group for years and years.”
“Reappraising customer strategies is both topical and urgent, because the pandemic has fundamentally changed customer behaviours. Long-term trends have accelerated and new customer journeys are emerging. Go Inspire provides not only meaningful insight into those customer journeys, but also the ability to then deploy the resulting strategies and communications across all channels.”
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