Direct mail industry needs decisive not divisive action
The UK’s postal landscape is facing renewed turbulence. Royal Mail, already under scrutiny for missed delivery targets, has entered what…
Govt looks to tech to cut £4bn wasted on paper work
The Government is banking on technology as well as business expertise to transform public services, modernise government, and accelerate national…
BT Group expands print and digital brief with Go Inspire
BT Group has renewed and expanded its partnership with Xerox-owned marketing services giant Go Inspire to focus on improving the…
Youth revolt: ‘We’re no longer slaves to the algorithm’
Marketers’ relentless pursuit of digital optimisation is sparking a cultural revolt, as younger consumers – particularly Gen Z – increasingly…
Charities urged to sign up for joint legacy mail campaign
Charities are being offered the chance to sign up to a joint direct mail campaign, which allows up to six…
Consumers demand return to print as digital fears soar
Further evidence has emerged that consumers are increasingly rejecting brands’ efforts to railroad them into receiving digital over paper-based communications,…
Right-wing parties come to the rescue of print sector
Political parties are providing a major lifeline for the print industry, with nearly all increasing their spend on direct mail,…
Let’s get physical: Brits reject mobile for printed offers
Digital-first retailers must wake up and smell the coffee with new proof that UK shoppers are rejecting mobile vouchers to…
Print set for bumper Xmas as festive digital detox looms
Print media could well have a bumper Christmas 2025, if the IPA’s crystal ball turns out to be spot-on in…
Pro-print and paper campaign claims more big scalps
More than 1,320 organisations have now voluntarily removed or amended statements such as “Go Green – Go Paperless” as a…