Charities urged to sign up for joint legacy mail campaign
Charities are being offered the chance to sign up to a joint direct mail campaign, which allows up to six…
Consumers demand return to print as digital fears soar
Further evidence has emerged that consumers are increasingly rejecting brands’ efforts to railroad them into receiving digital over paper-based communications,…
Right-wing parties come to the rescue of print sector
Political parties are providing a major lifeline for the print industry, with nearly all increasing their spend on direct mail,…
Let’s get physical: Brits reject mobile for printed offers
Digital-first retailers must wake up and smell the coffee with new proof that UK shoppers are rejecting mobile vouchers to…
Print set for bumper Xmas as festive digital detox looms
Print media could well have a bumper Christmas 2025, if the IPA’s crystal ball turns out to be spot-on in…
Pro-print and paper campaign claims more big scalps
More than 1,320 organisations have now voluntarily removed or amended statements such as “Go Green – Go Paperless” as a…
Print recovery continues as Covid is finally put to bed
Despite the ongoing rise of digital platforms, consumers are increasingly turning back to print media, particularly when it comes to…
Brittany Ferries uses type for ‘ripple effect’ print ads
Brittany Ferries is targeting “modern explorers” seeking fresh and interesting travel with a new summer campaign that uses typography to…
Paragon signs fresh deal to boost marketing services
Paragon has secured its second acquisition in as many months after confirming the purchase of sister company Service Graphics from…
Ritson joins ‘gurus’ to promote the joys of direct mail
Royal Mail Marketreach is ratcheting up its Totally Mailed It campaign, drafting in no lesser luminary than marketing “guru” Mark…