Pro-print and paper campaign claims more big scalps
More than 1,320 organisations have now voluntarily removed or amended statements such as “Go Green – Go Paperless” as a…
Print recovery continues as Covid is finally put to bed
Despite the ongoing rise of digital platforms, consumers are increasingly turning back to print media, particularly when it comes to…
Brittany Ferries uses type for ‘ripple effect’ print ads
Brittany Ferries is targeting “modern explorers” seeking fresh and interesting travel with a new summer campaign that uses typography to…
Paragon signs fresh deal to boost marketing services
Paragon has secured its second acquisition in as many months after confirming the purchase of sister company Service Graphics from…
Ritson joins ‘gurus’ to promote the joys of direct mail
Royal Mail Marketreach is ratcheting up its Totally Mailed It campaign, drafting in no lesser luminary than marketing “guru” Mark…
Digital down as traditional channels return to the mix
Marketers are finally waking up to the fact that digital channels are not the be-all and end-all, with more and…
Communisis name ‘retired’ for Paragon Global Brands
The Communisis brand name is finally being scrapped more than a quarter of a century after the business was formed…
Paragon snaps up German firm as expansion continues
Marketing services group Paragon is continuing its international expansion strategy with the acquisition of Computershare Communication Services GmbH, a Munich-based…
Loyalty marketers warned not to ditch traditional media
Building and maintaining customer loyalty is proving ever harder for brands – especially in the current economic climate – but…
Go Inspire boosts leadership with five key appointments
Go Inspire, the Xerox-owned marketing services and print business, has strengthened its senior team with five top appointments, designed to…