Go Inspire unveils face mask mailshot plan for retailers

maskThe Go Inspire Group, the Leicester-based marketing services specialist, has come up with a novel approach for retail clients to encourage customers back into their stores safely, with mailings containing a single use CE certified disposable mask.

The launch, in response to the Government’s decision to make face masks compulsory in shops and confined spaces, has been dubbed “Mail-A-Mask” and is targeting retailers and all other‘operational sectors to drive footfall, while protecting customer’s health. Prices start at just 99p per mail piece, including mask and postage on volumes of 1,000 to 10,000, with economies of scale available on volumes of 10,000 to 10 million.

Mail-A-Mask is made possible by Go Inspire technology for selective enclosure, bringing together fully personalised A4 letters and C5 envelopes with an “intelligently enclosed” mask.

Go Inspire Group chief executive Patrick Headley said: “We share our clients’ number one priority of protecting their customers, while giving them the confidence to return to stores, branches and premises, driving much needed footfall on the road to recovery.

“By utilising our high speed enclosing lines, we can ensure customers receive masks, at speed, within our clients’ marketing communications.”

Part of the service, where required, is to analyse the retailer’s customers and identify which are most likely to return to store, saving on marketing budget by not sending masks to those who rarely, or never, shopped in-store before the lockdown. Stores can also be prioritised by catchment potential, then scheduled into a test-and-prove series.

The company recently reported that it had seen off Brexit uncertainty and battled through the Covid-19 crisis to record another record year, with a double-digit rise in profits.

While the group saw a relatively small increase in year-on-year turnover for 2019-2020, profitability over the period increased by over 15% to an EBITDA of over £7.7m, a rise of more than £1m on the previous year.

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