Clients warned to expect ‘inevitable’ rise in agency fees
Industry body the IPA has warned brand owners that rocketing inflation – currently at a 40-year high – will have a…
Industry body the IPA has warned brand owners that rocketing inflation – currently at a 40-year high – will have a…
Brands big and small have propelled mail volumes to their highest level since 2020, signalling a rise in post-Covid advertiser confidence in…
More than 3,300 workers at over 70 UK companies will begin a four-day week trial with no loss of pay…
Predictions that Covid would permanently turn British high streets into ghost towns have been blown out of the water, with…
Royal Mail’s rivals, who are also customers due to the fact they rely on posties for their “final mile” deliveries,…
The UK ad market reached a record £31.9bn in 2021, equating to a year-on-year growth of 34.3%, with digital channels…
Brand owners must overhaul their marketing strategies to embrace the rise of the “workday consumer” with the blurring of lines…
Annual marketing spend will increase by $1.1 trillion (£840m) to reach $4.7 trillion (£3.6 trillion) by 2025 with data-driven marketing…
The Covid pandemic may have fuelled greater acceptance of the power of “data for good”, but when it comes to…
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…