Clients warned to expect ‘inevitable’ rise in agency fees
Industry body the IPA has warned brand owners that rocketing inflation – currently at a 40-year high – will have a…
coronavirus
Brands race to embrace mail as confidence returns
Brands big and small have propelled mail volumes to their highest level since 2020, signalling a rise in post-Covid advertiser confidence in…
UK firms sign up staff for four day week… with full pay
More than 3,300 workers at over 70 UK companies will begin a four-day week trial with no loss of pay…
Death of the high street? Not a ghost of a chance…
Predictions that Covid would permanently turn British high streets into ghost towns have been blown out of the water, with…
Royal Mail rivals slam ‘woeful’ service and price hikes
Royal Mail’s rivals, who are also customers due to the fact they rely on posties for their “final mile” deliveries,…
Digital spend hits new high as online shopping blossoms
The UK ad market reached a record £31.9bn in 2021, equating to a year-on-year growth of 34.3%, with digital channels…
Brands urged to get in shape for ‘workday consumers’
Brand owners must overhaul their marketing strategies to embrace the rise of the “workday consumer” with the blurring of lines…
Global marketing spend to reach $4.7 trillion by 2025
Annual marketing spend will increase by $1.1 trillion (£840m) to reach $4.7 trillion (£3.6 trillion) by 2025 with data-driven marketing…
Transparency and trust ‘top trumps’ in data strategy
The Covid pandemic may have fuelled greater acceptance of the power of “data for good”, but when it comes to…
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…