Global marketing spend to reach $4.7 trillion by 2025
Annual marketing spend will increase by $1.1 trillion (£840m) to reach $4.7 trillion (£3.6 trillion) by 2025 with data-driven marketing…
Annual marketing spend will increase by $1.1 trillion (£840m) to reach $4.7 trillion (£3.6 trillion) by 2025 with data-driven marketing…
The Covid pandemic may have fuelled greater acceptance of the power of “data for good”, but when it comes to…
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…
Data-driven strategies will be at the forefront of business growth plans over the next three years, with first-party data, new privacy…
The UK workforce’s strength of feeling over working from home has been laid bare, with a new study showing that…
Those who aren’t vaccinated against Covid may find themselves in a more vulnerable position than before: some risk losing their…
Brand owners’ stampede to complete their digital transformation programmes may have accelerated during the Covid pandemic but it is being…
Soaring expectations around trust, sustainability and inclusivity are driving a new era of customer experience, with consumers judging brands on…
With concerns growing over the “great resignation”, and companies struggling to find suitable candidates, freelancers are witnessing huge demand, with…
The concept of customer loyalty is in danger of being consigned to the marketing graveyard, with the Covid pandemic triggering…