Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
direct mail
Lockdown 2.0: Marketers urged to embrace data insight
With the countdown to the UK’s second national lockdown well and truly under way, senior figures in the marketing industry…
Direct mail industry bullish about fighting off Covid hell
As thousands of businesses brace themselves for the fall-out from the second wave of Covid-19, it appears that the mailing…
Ad budgets derailed again but is that a light ahead?
Covid-19 may be continuing to wreak havoc with companies’ marketing plans, but there is finally a chink of light at the…
Parcel boom shores up Royal Mail while letters crash
Royal Mail seems to have been caught with its trousers down over an accelerated decline in letter volumes, triggered by…
Direct mail and door-drops shine during Covid times
Fresh evidence has emerged of the effectiveness of direct mail and door-drops since the outbreak of Covid-19, with rises in…
Door-drop spend increases despite decline in volumes
Spending on door-drop campaigns has held firm in the face of political uncertainty and a further fall in volumes, signalling…
Legal action could spark pay-outs for deceased mailings
Companies that fail to check their mailing lists against deceased suppression files could soon find themselves being forced to cough…
Go Inspire unveils face mask mailshot plan for retailers
The Go Inspire Group, the Leicester-based marketing services specialist, has come up with a novel approach for retail clients to…
Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…