Why direct mail is medium of choice in these rainy days
As we adjust to working from home and self-isolating from our colleagues, friends and family, we remain hopeful that we…
direct mail
Now postal workers revolt over direct mail deliveries
Just days after the Communications Workers Union offered to make posties the fourth emergency service, its membership has raised eyebrows…
How direct mail can help to beat the coronavirus blues
Yesterday I was waiting to catch a train to London from Leeds. The first thing I noticed was the distinct…
Spend hits £25bn as SMEs storm data-driven channels
SMEs might not carry the kudos of a Unilever, P&G or Jaguar Land Rover account but they have proved the…
Royal Mail parcel delivery trials hit by union bust-up
Royal Mail’s trials of a new delivery service for parcels – the only part of the business which is still…
Shoot ’em up: Royal Mail to celebrate video game icons
Royal Mail is rolling back the years to commemorate the pioneers of the UK video games industry with the launch…
Medialab nets £30m SunLife data-driven media brief
Over 50s financial services specialist SunLife has appointed independent agency Medialab to handle its media planning and buying business. The…
Royal Mail ‘poised for £30m General Election windfall’
Royal Mail’s success in heading off a damaging strike is likely to trigger a £30m pre-Christmas bonus for the company…
Royal Mail secures injunction to block industrial action
Royal Mail has won its High Court battle to secure an injunction against the Communications Workers Union ballot that could…
RNLI scraps Xmas appeal for ‘perfect storm’ DM blitz
The RNLI has ditched its traditional Christmas appeal to launch a major direct marketing fundraising campaign – which will see…