Government confirms £138m spend on Brexit campaign
The Government has finally confirmed it will spend a whopping £138m on the biggest state advertising campaign in history –…
direct mail
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
£100m pro-Brexit ad blitz ‘could be huge for DM firms’
The direct marketing industry is licking its lips at the prospect of a massive Government-funded ad campaign – worth an…
Bellwether gloom: Reasons to be cheerful parts 1 to 6
With the latest IPA Bellwether Report showing direct marketing budgets being revised down by the lowest level (-9%) for more…
Get the defibrillators out: ‘axis of evil’ clobbers adspend
Marketing budgets are back in the intensive care unit – despite being giving the kiss of life in the first…
Online growth to slow to 20 year low, can mail benefit?
Another day, another prediction that digital will continue to gobble up marketing budgets, only the latest study – which forecasts…
No pain, no gain: charities emerge stronger from GDPR
GDPR might have wrecked charities’ marketing plans last year as fundraising campaigns were shelved en masse, but all the hard…
Door drops show stamina while other channels go limp
As some brand owners obsess over the next marketing gizmo, the humble door drop continues to win over new converts…
Royal Mail marketing chief Chisholm joins top exodus
Royal Mail has lost its second top-level marketer in just over three months with head of marketing Fraser Chisholm following…
There she blows: GroupM axes direct mail forecasts
Anyone looking to the GroupM “This Year, Next Year” media spend forecasts for clues as to whether the direct mail…