Direct mail revival ‘already under way’ – industry chiefs
Direct marketing industry chiefs have pooh-poohed predictions that direct mail volumes will continue to dive for the next 12 months…
direct mail
250 jobs go as Howard Hunt crashes after Paragon deal
Paragon’s acquisition of three Howard Hunt Group businesses, as well as the order book of Howard Hunt (City), has forced…
Paragon swoops for Celerity in triple Howard Hunt deal
Paragon Group has confirmed the acquisition of three Howard Hunt Group businesses, Celerity Information Services, ORM and Graft Services, as…
Direct mail volumes face yet another 12 months of pain
Royal Mail is bracing itself for another year of pain for direct mail volumes, which will crash by a further…
Outer space: how to give your mailings plenty of welly
Believe everything you read and you might be forgiven for thinking that print marketing is suffering a long and painful…
Print giants eye up bids for Howard Hunt and Celerity
At least three suitors are understood to be considering bids for leading direct mail print firm Howard Hunt Group –…
‘Double busy’ ASA reveals fresh spike in online gripes
The ad watchdog has revealed it has been, in the words of Micky Flanagan “double busy”, over the past 12…
Adspend nears £24bn with surge in data-driven activity
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, spearheaded by the inexorable march of data-driven digital media as brands…
Farmdrop signs up as first client for HurdlGram mail
Farmdrop, the ethical online grocery service which sources its products from local farmers, fishermen and other producers for consumers in…
Brands failing to tap into consumers’ love of direct mail
Marketers are potentially missing out on building closer customer relationships – and boosting revenues – by failing to embrace the…