How direct mail can cut through the digital deluge
When email first became a widespread communication tool, its immediacy and targetability convinced many industry experts that it would become…
direct mail
Charity sector urged to relearn the craft of direct mail
Oxfam’s deputy director of fundraising Nick Pride has bigged up the role direct mail can play in charity marketing and…
Time for the DM industry to address the plastics issue
In January, Theresa May’s government declared a war on plastic as part of a 25-year plan intended to eliminate all…
Why finance firms must fall back in love with direct mail
For financial services companies, cold direct mail has always been a major source for finding new customers, yet in my…
Printing giant launches ‘green’ alternative to polywrap
Brand owners are being offered a new translucent paper-based wrapping solution – that can be used in direct mail campaigns…
New consumer campaign to tackle rise of pension scams
With the Government still dawdling over enforcing a ban on pension cold calling, UK regulators have joined forces to launch…
Royal Mail hit with £50m fine for ‘strangling’ Whistl
Royal Mail has been rocked by a £50m fine – wiping out nearly a quarter of last year’s £212m pre-tax…
Royal Mail tests new GDPR swerving direct mail scheme
Royal Mail has launched trials of a new direct mail scheme, which enables brand owners to tap into established targeting…
Email survives GDPR noise to remain top of the pops
The barrage of repermissioning emails from brands eager to keep their customers onboard might have had the press gnashing their…
DM bashing press bashed by decline of direct marketing
The Daily Mail and Daily Telegraph will be spitting feathers over direct marketing again this week after it has been…