Industry mounts fightback over GDPR direct mail jitters
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
direct mail
Direct mailing firm blames Blue Planet II for collapse
A direct mail specialist print firm – which has been trading since 1978 – has blamed the fall-out from the…
Door drops prove mettle as sector predicts GDPR boom
The door-drop industry fought off the widescale disruption to schedules caused by last year’s snap General Election – as well…
GDPR rocks Ofgem plan for energy customer database
Ofgem plans to revive competition in the energy market by allowing companies to send direct mail packs to customers of…
GDPR forces marketers to go back to drawing board
New research from NTT Security predicts that it will take up to five years until there are high levels of…
BBC ‘Plastics Watch’ ramps up campaign against waste
The BBC is bolstering its fight against “single use” plastic by launching a major initiative aimed at helping British consumers…
‘Dive deep’ into all your customer data or risk oblivion
Brand owners are being urged to “dive deep” into their customer data gathered from all sources or risk being left…
‘Firms more worried about World Cup effect than GDPR’
Strategic Mailing Partnership chair and direct marketing stalwart Judith Donovan has claimed that mailing houses are more worried about the…
Direct mail growth set to defy the harbingers of doom
Direct mail is predicted to record its second highest growth rate in eight years during 2018, beaten only by last…
Blueberry Wave backs fight against mail plastic waste
Data specialist Blueberry Wave is putting its money where its mouth is to tackle direct mail’s contribution to the plastic…