ICO finally publishes GDPR legitimate interest guidance
With fewer than 60 days to go until GDPR compliance D-Day, the Information Commissioner’s Office has finally released its guidance…
direct mail
Big Dog runs first activity for Vax with product launch
Floor cleaning brand Vax has finally unveiled its new Platinum Carpet Washer brand through a major integrated campaign; the first…
DM industry champions sign up for SMP annual summit
The Strategic Mailing Partnership (SMP) is lining up industry stalwarts John Watson and Rosemary Smith for its second ‘Technical Summit’…
Direct mail witnesses the highest growth since 2011
Direct mail spend put in its strongest performance for nearly six years in Q3 2017, growing by 5.9% over the…
Direct mail giants join war on £10bn postal scammers
The UK’s leading direct mail companies have pledged to share intelligence on scam mailings and work together with law enforcement…
Direct mail comes out of silo with Jicmail audit launch
The direct mail industry has received yet another boost with the official launch of the ABC-style measurement scheme – first…
We all have a legitimate interest in sound GDPR advice
So, at last a bit of welcome news from the ICO. Here it is in black and white in new…
Cut clutter before GDPR to build lasting relationships
Ask most people who’ve been with their partners for many years about the secret of their romantic success, and the…
CWU hails breakthrough in postal dispute negotiations
The threat of a damaging strike by Royal Mail workers appears to have receded with the Communications Workers Union (CWU)…
Direct mail industry set for boom time under GDPR
The direct mail industry has been handed a new year boost after the Information Commissioner’s Office finally confirmed that companies…