The Strategic Mailing Partnership (SMP) is lining up industry stalwarts John Watson and Rosemary Smith for its second ‘Technical Summit’ event to discuss a range of topics set to shape the mailing industry this year such as GDPR, the newly-launched Jicmail and the future of direct mail.
The summit will include presentations from WPN Chameleon chairman and group CEO Watson, Opt-4 director Smith and Royal Mail Letters & Networks chief operating officer Sue Whalley. It will also host as well a roundtable discussing topics such as ‘How to protect mail’.
The day-long summit will be the second of its kind organised by the SMP following its successful inaugural event which saw around 100 industry experts come together to share their ideas, experiences and ambitions for the direct mail sector.
SMP chair Judith Donovan CBE said: “The feedback we received from our inaugural event meant it was a no-brainer to continue rolling out these Summits annually, so we can really showcase how the SMP can work together.
“It’s going to be an exciting year for mail following the introduction of GDPR and all of the opportunities that presents. Many people still have questions around GDPR and it’s our jobs to communicate effectively with our customers and clients.
“Our summit will help address the key areas the mailing industry is focusing on, answer any questions operators and members might have as well as tackle the topic on the future of direct mail.”
The Technical Summit takes place on 1st March at the London Phoenix Centre.
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