Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
Jicmail
Direct mail boosts its appeal among younger audiences
The direct mail channel has delivered fresh evidence of its effectiveness – especially in reaching younger audiences – with the…
Royal Mail crisis triggers fears of direct mail backlash
The Royal Mail delivery crisis, which has led to accusations that parcels are being prioritised over letters, has sparked fears…
Brands urged to embrace mail to drive digital marketing
The frequency of interaction with mailshots – combined with the effectiveness of the medium at driving key digital actions among…
Spooner on…pushing the envelope of effective marketing
There is no sound. The great threshing sheds are silent. No gardeners toil in the rose garden, the physick garden,…
Brands warm to cold mail and door drops as ROI soars
Brand owners’ customer acquisition strategies are benefitting from major increases in response rates and ROI for both cold direct mail…
Direct mail to join cross-media measurement tool pilot
Marketers could soon be able to measure and understand the impact of mail campaigns within the broader media landscape –…
Election delivers mail boost as volume and attention rise
New figures confirm that July’s snap general election prompted a major boost in mail volumes in Q2 2024, while at…
Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
Retailers ‘need to wake up to the power of the mailshot’
Retail chiefs are being urged to follow the likes of Marks & Spencer, Hillary’s and Morrisons who are reaping the benefits…