Mailshots cement position in multi-channel marketing
Physical mail continues to drive multi-channel marketing strategies by further expanding its effectiveness at driving online traffic, product and service information…
Jicmail
Direct mail beats off CRM, AI and VR to reach $72.67bn
The direct mail industry continues to defy the doom-mongers, with the global market for mailshot production – excluding media spend…
Direct mail firms back Royal Mail plan to boost market
UK direct mail industry body the Strategic Mailing Partnership has hailed the launch of a new programme of Royal Mail…
Mailshots ‘driving record levels of digital engagement’
The humble mailshot has reached a mobile tipping point, with record levels of mobile digital activity driven by direct mail,…
Let’s get physical: Mailshots drive retail sector recovery
Direct mail is continuing to play a key role in the UK business sector’s pandemic recovery plans, with many of…
Mail puts Covid to the sword with rise in effectiveness
The humble mailshot is continuing to laugh in the face of the prophets of doom, despite suffering a huge drop in…
Direct mail firms offered Jicmail accreditation scheme
Mailing houses will be able to achieve a new “platinum” company-level accreditation from direct mail measurement scheme Jicmail designed to…
Direct mail and door-drops cement Covid-19 comeback
Direct mail and door-drops are continuing to strengthen their influence in the Covid world, cementing significant year on year increases…
Direct mail playing major role in online shopping boom
The rise of online shopping during the Covid-19 pandemic has been well-documented but direct mail’s role in that has been…
Direct mail engagement soars as market bounces back
Just days after it was revealed the direct mail market was bouncing back from a Covid wipe-out, new research shows…