Door drops show mettle as industry rides out the storm
Annual expenditure on door drops has held firm year-on-year, with both spend and volume resisting budget cuts, despite a largely…
Jicmail
Mailshots prove a boon for under the cosh consumers
Direct mail and door drops continue to be key channels in efficiently delivering key messages to consumers when times are…
‘Everything crossed’ as posties vote to end mail dispute
The direct mail market is keeping its collective fingers – “and everything else” – crossed that the highly damaging and…
Warm mailings ‘get ten times the response of cold mail’
The benefits of using direct mail to boost levels of customer loyalty and engagement rather have been revealed at last,…
Mail defies strikes and cuts to outgun rival channels
The humble mailshot continues to outperform other marketing channels, with new figures showing that over the Christmas trading season, more mail…
Top brands boost mail as campaign effectiveness soars
The postal dispute might still be raging but the largest direct mail advertisers have been more visible than ever on…
Major rise in consumers retaining direct mail for longer
The cost of living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number…
Door drops seal Covid bounce-back with young at heart
Annual door drop spend and volumes have both bounced back from the pandemic, with younger consumers now interacting with door…
Brands race to embrace mail as confidence returns
Brands big and small have propelled mail volumes to their highest level since 2020, signalling a rise in post-Covid advertiser confidence in…
Direct mail industry group backs new Jicmail data tool
The Strategic Mailing Partnership, the body which represents mailing and printing houses across the UK, has welcomed the launch of…