Direct mail firms offered Jicmail accreditation scheme
Mailing houses will be able to achieve a new “platinum” company-level accreditation from direct mail measurement scheme Jicmail designed to…
Jicmail
Direct mail and door-drops cement Covid-19 comeback
Direct mail and door-drops are continuing to strengthen their influence in the Covid world, cementing significant year on year increases…
Direct mail playing major role in online shopping boom
The rise of online shopping during the Covid-19 pandemic has been well-documented but direct mail’s role in that has been…
Direct mail engagement soars as market bounces back
Just days after it was revealed the direct mail market was bouncing back from a Covid wipe-out, new research shows…
Direct mail and door-drops shine during Covid times
Fresh evidence has emerged of the effectiveness of direct mail and door-drops since the outbreak of Covid-19, with rises in…
Harman exits Royal Mail following top-level shake-up
Royal Mail Group managing director of media Jonathan Harman has left the postal giant by mutual consent as part of…
Jicmail plots expansion with TGI and Touchpoints
Jicmail – the ABC-style measurement scheme for the direct mail industry – is aiming to integrate its service with both…
Door drops prove mettle as sector predicts GDPR boom
The door-drop industry fought off the widescale disruption to schedules caused by last year’s snap General Election – as well…
‘Firms more worried about World Cup effect than GDPR’
Strategic Mailing Partnership chair and direct marketing stalwart Judith Donovan has claimed that mailing houses are more worried about the…
DM industry champions sign up for SMP annual summit
The Strategic Mailing Partnership (SMP) is lining up industry stalwarts John Watson and Rosemary Smith for its second ‘Technical Summit’…