Direct mail rivals bury the hatchet for industry accord

judith-donovan-2Royal Mail and its fiercest rivals Whistl, UK Mail and Secured Mail have pledged to work closer together for the benefit of the entire direct mail sector following a ground-breaking summit organised by The Strategic Mailing Partnership, the industry group headed by direct marketing stalwart Judith Donovan.
The ‘Technical Summit’ saw the Royal Mail come together with the UK’s mailing houses and Down Stream Access (DSA) operators for the first time ever, bringing together more than 80 key players in the postal industry – including a live panel debate, which saw DSA operators UK Mail, Whistl and Secured Mail share the stage to comment on key issues and answer questions from the audience.
Donovan said: “This is the first ever coming together of Royal Mail, the other carriers and the whole of the mailing houses and manufacturing sector since the market opening over 15 years ago.
“The spirit of cooperation was among the best I have seen. The feeling on the day was one of collaboration and a shared desire to develop new products and new ways of working to ensure more investment in mail and create a prosperous future for the medium.
“I am delighted that the SMP has been the driving force behind what was a landmark event for the industry. Collaboration is the way forward for all of us and long may that reign”
The event was opened by Royal Mail chief operating officer Sue Whalley, who presented the postal giant’s view of the current letter market, and also featured a talk on ‘growing mail together’ from managing director of MarketReach, Jonathan Harman.
UK Mail managing director Steve Patrick coomented: “This was an incredibly valuable, long overdue event. It is vital for the long term future of mail, beginning now, that the whole supply chain works together in a more collaborative way. The Technical Summit was a good start but we now need to implement the agreed actions and continue to work together to make customers aware of the real value of mail and encourage them to make greater use of it.”
Whistl commercial director Andy Goddard added: “Having the operators and the mail producers at the same event with Royal Mail discussing supply chain efficiencies was a massive step forward.”

Related stories
New scheme aims to woo first time clients to direct mail
Client budget boost sparks new direct mail discounts
Clients offered huge deals to run direct mail trials
Industry comes out fighting to lift direct mail revival
Mailing house industry body hails relaunch success
Mailing house group kicks off relaunch campaign
‘Dame’ Donovan vows to fight for direct mail future
Youngsters value direct mailings but rarely get them
Firms predict DM spend will return to good old days
Lord Saatchi leads new line-up for MarketReach blitz
Direct mail proves its mettle despite online assault


Print Friendly