The group set up to build closer ties between mailing houses and Royal Mail and promote direct mail to the client community has witnessed a 20% increase in membership in the six months since Royal Mail Wholesale signed up as its main backer.
The Strategic Mailing Partnership (SMP) was actually launched in 2008 but recently embarked on a major awareness and recruitment drive, following its revamped branding and positioning line; The Strategic Mailing Partnership – The Mailmakers.
Claimed to be the largest group of mail, print, and service providers in the UK, members have the opportunity to influence Royal Mail’s strategy and product design, meet senior contacts from across the mailing industry and have their say in relevant technical debates.
Relaunch activity was devised and executed by The Lettershop Group and GI Solutions, while Adare SEC worked on the group’s first rebranded newsletter.
DM industry stalwart and SMP chair Judith Donovan CBE said: “We have enjoyed a good response to the relaunch of the SMP. As well as reconnecting with existing members to remind them of the benefits of being a part of the group, we have also increased membership levels by 20% in just fewer than six months.”
Royal Mail director of network access Jenny Ledgar, who leads the group, added: “As the SMP approaches its first six months under Wholesale, membership numbers are looking strong. I believe that those working in the mail supply chain have a critical role to play in ensuring that our customers receive great service and value for money from their investment, and the engagement of Royal Mail Wholesale will continue to reinforce and cement this vital strategic relationship.”
Mailing house group kicks off relaunch campaign
‘Dame’ Donovan vows to fight for direct mail future
Youngsters value direct mailings but rarely get them
Mailings ‘drive positive brand effect’
Mail stays in brain longer than all
Mail is loved despite ‘junk’ image
MarketReach turns to mail bonding