Industry mounts fightback over GDPR direct mail jitters
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
Judith Donovan
‘Firms more worried about World Cup effect than GDPR’
Strategic Mailing Partnership chair and direct marketing stalwart Judith Donovan has claimed that mailing houses are more worried about the…
Year Ahead: Judith Donovan on the opportunity for mail
Debate has been raging for years over whether direct mail can really stand the test of time, especially in an…
Mailing house industry body SMP launches online portal
The Strategic Mailing Partnership (SMP), the industry group set up to promote direct mail and build closer ties between mailing…
Direct mail firms braced for financial impact of GDPR
The direct mail community has added its weight to burgeoning concerns over the EU General Data Protection Regulation (GDPR) with…
Direct mail industry to launch ABC-style audit scheme
Royal Mail and Whistl are to join forces with the DMA, IPA and ISBA to launch a new scheme to…
Direct mail rivals bury the hatchet for industry accord
Royal Mail and its fiercest rivals Whistl, UK Mail and Secured Mail have pledged to work closer together for the…
Clients offered huge deals to run direct mail trials
Royal Mail is ratcheting up its campaign to convince more brand owners of the joys of direct mail with the…
Mailing house industry body hails relaunch success
The group set up to build closer ties between mailing houses and Royal Mail and promote direct mail to the…
Mailing house group kicks off relaunch campaign
The Strategic Mailing Partnership (SMP) – the group set up to strengthen the relationship between mailing houses and Royal Mail…