Mail the ‘most influential channel’ for British voters
The Labour Government’s honeymoon period may be well and truly over – and another general election years away – but…
MarketReach
Marketreach enlists industry chiefs for ‘Totally Mailed It’
Royal Mail’s business unit Marketreach is launching a call to arms featuring industry leaders showcasing the “surprising” power of direct…
Industry fears client cutbacks over direct mail price rise
Royal Mail is facing a growing backlash from the marketing industry over plans to increase advertising mail costs by an…
Top clients join campaign to promote the power of mail
Royal Mail is bolstering its drive to get more brands to wake up to the joys of mail by enlisting…
Two-thirds of Brits say mail attracts undivided attention
The days of the mass mailshot may be long gone as brands adopt a more strategic approach but amid the…
Royal Mail blitz calls on marketers to be ‘carbon smart’
Royal Mail’s MarketReach is taking a fresh approach to encourage more brands to embrace direct mail with a new campaign…
Direct mail giants urge brands to help save the planet
The direct mail industry is aiming to combat long-held criticism of its environmental record with a joint initiative designed to…
Customer mail ‘beats digital in building relationships’
Businesses which urge their customers to go paperless could well be not only alienating huge swathes of consumers but also…
Mail ‘one of the most powerful forces’ in post-Covid era
The impact of the pandemic, combined with the acceleration of digital transformation and unprecedented changes in consumer media consumption habits,…
Hard-hit companies offered major direct mail incentive
Royal Mail MarketReach is aiming to breathe new life into the direct mail market during the current crisis with the…