MarketReach starts major push for programmatic mail
Royal Mail MarketReach is launching a new campaign through Lida to promote the benefits of its programmatic mail service, fronted…
MarketReach
Direct mail shines like a beacon in ‘post-truth world’
Direct mail may still be derided as “shit that folds” in adland but in the real world the humble mailshot…
Lance Hill quits MarketReach for the Lettershop Group
Royal Mail MarketReach’s head of media specialists, Lance Hill, has left the company to return to the Lettershop Group. Hill,…
Industry urged to big up direct mail as revenue falls
The direct marketing industry is being urged to “redouble its efforts” to promote the benefits of direct mail to UK…
New scheme aims to woo first time clients to direct mail
A new scheme is aiming to attract more clients to the direct mail market by taking the hassle and huge…
Client budget boost sparks new direct mail discounts
Royal Mail has extended its discounts scheme, designed to boost take-up of direct mail, on the back of positive feedback…
Clients offered huge deals to run direct mail trials
Royal Mail is ratcheting up its campaign to convince more brand owners of the joys of direct mail with the…
Industry comes out fighting to lift direct mail revival
The direct mail industry is planning to ramp up its activity to ensure the revival of the market continues this…
Mailing house industry body hails relaunch success
The group set up to build closer ties between mailing houses and Royal Mail and promote direct mail to the…
Postcard to success: why a card’s not just for Xmas
When Henry Daglish left Arena Media to launch the media agency startup – Bountiful Cow – out of established parent…