Direct mail giants urge brands to help save the planet
The direct mail industry is aiming to combat long-held criticism of its environmental record with a joint initiative designed to…
MarketReach
Customer mail ‘beats digital in building relationships’
Businesses which urge their customers to go paperless could well be not only alienating huge swathes of consumers but also…
Mail ‘one of the most powerful forces’ in post-Covid era
The impact of the pandemic, combined with the acceleration of digital transformation and unprecedented changes in consumer media consumption habits,…
Hard-hit companies offered major direct mail incentive
Royal Mail MarketReach is aiming to breathe new life into the direct mail market during the current crisis with the…
Royal Mail marketing chief Chisholm joins top exodus
Royal Mail has lost its second top-level marketer in just over three months with head of marketing Fraser Chisholm following…
Harman exits Royal Mail following top-level shake-up
Royal Mail Group managing director of media Jonathan Harman has left the postal giant by mutual consent as part of…
Proximity London leads the field at 2018 DMA Awards
Proximity London has emerged as the agency to beat at this year’s DMA Awards, leading the field on 20 nominations…
MarketReach chief nets top Post Office marketing role
The Post Office has recruited Royal Mail MarketReach marketing director Emma Springham to the new role of chief marketing and…
DMA bigs up awards as Royal Mail signs to be top dog
The DMA is attempting to rally the troops for the launch of the 2018 DMA Awards call for entries by…
Clients offered 30% off postage for programmatic mail
Royal Mail MarketReach is boosting its campaign to get brand owners and agencies to wake up to the joys of…