MarketReach chief nets top Post Office marketing role
The Post Office has recruited Royal Mail MarketReach marketing director Emma Springham to the new role of chief marketing and…
MarketReach
DMA bigs up awards as Royal Mail signs to be top dog
The DMA is attempting to rally the troops for the launch of the 2018 DMA Awards call for entries by…
Clients offered 30% off postage for programmatic mail
Royal Mail MarketReach is boosting its campaign to get brand owners and agencies to wake up to the joys of…
MarketReach starts major push for programmatic mail
Royal Mail MarketReach is launching a new campaign through Lida to promote the benefits of its programmatic mail service, fronted…
Direct mail shines like a beacon in ‘post-truth world’
Direct mail may still be derided as “shit that folds” in adland but in the real world the humble mailshot…
Lance Hill quits MarketReach for the Lettershop Group
Royal Mail MarketReach’s head of media specialists, Lance Hill, has left the company to return to the Lettershop Group. Hill,…
Industry urged to big up direct mail as revenue falls
The direct marketing industry is being urged to “redouble its efforts” to promote the benefits of direct mail to UK…
New scheme aims to woo first time clients to direct mail
A new scheme is aiming to attract more clients to the direct mail market by taking the hassle and huge…
Client budget boost sparks new direct mail discounts
Royal Mail has extended its discounts scheme, designed to boost take-up of direct mail, on the back of positive feedback…
Clients offered huge deals to run direct mail trials
Royal Mail is ratcheting up its campaign to convince more brand owners of the joys of direct mail with the…