Proximity London has emerged as the agency to beat at this year’s DMA Awards, leading the field on 20 nominations with Ogilvy hot on its heels and heading the chasing pack on 17 finalists.
Both agencies picked up a clutch of awards at this week’s International Echo Awards in the US.
This year’s DMA Awards judged a record number of entries from across the data-driven marketing industry and includes entries from over 60 agencies across the 34 categories, with 160 still vying for gongs and the Grand Prix award, which was won last year by Karmarama.
Oliver (10 finalists) is the third most nominated agency behind Proximity and Oglivy, with other agencies of note including Havas Helia (9) MRM McCann, previously MRM Meteorite (8), Karmarama (7), Rapp UK and Wavemaker (6 each), TMW Unlimited (5) and Arthur London, Engine and the Good Agency on 4 apiece.
The most shortlisted brands at this years’ awards are British Airways (10), Virgin Holidays (6), Barclaycard (5) and E.ON (5), each still in the running for Gold on Awards night. While vying for 4 is a larger group of brands, including Britain’s Beer Alliance, Capita for the British Army, Microsoft, The Economist and The Guardian.
The shortlist was created by over 300 senior marketers from agencies, brands and specialists over 4 days of judging.
MRM McCann managing director Matt Conner, who is chair of the DMA Awards committee, said: “It’s been a challenging year for many businesses and marketers, with new laws and some uncertainty about the UK’s future. However, this hasn’t affected the quality of work our industry has produced and it’s a real testament to everyone working in data and marketing that we’re able to showcase the UK as a leading light. I hope to see this continue into 2019 and beyond, whatever changes we may have to face over that time.”
DMA managing director Rachel Aldighieri added: “It’s important that our industry stands out and remains a global leader in the data-driven creative industries while the details of our future outside the EU are still unsure. Every year the DMA Awards acts as our shop window to showcase the amazing work we do.
“This year’s entries have been full of creative panache, strategic thinking and results that really deliver for clients, making it a real achievement just to make it to the shortlist. It’s also fantastic to see the wide array of skills and talent we have on display in our industry through the work we produce.”
The winners of the DMA Awards 2018, supported by headline sponsor Royal Mail MarketReach, will be revealed at Old Billingsgate on Tuesday December 4. For the complete shortlist, visit the awards website>
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