The DMA is attempting to rally the troops for the launch of the 2018 DMA Awards call for entries by publishing an analysis which shows that last year’s gold winners saw, on average, a 20% increase in their account portfolios this year and a 6% increase in billings, a fact the industry body insists highlights the long-term business benefits of winning a gong.
Each year, the DMA Awards are judged by over 300 industry experts from agencies, brands and marketing services providers. This year Royal Mail MarketReach returns as headline sponsor, also supporting the ‘Best Integrated Campaign’ and ‘Best use of Mail’ categories.
MarketReach managing director Jonathan Harman said that “in an always-on world, mail is even more relevant thanks to its ability to cut through the clutter and make a lasting impression”. He continued: [Mail] improves ROI, reaches everyone in the UK and is trusted, kept and remembered.”
DMA Awards committee chair Nicky Bullard, who is chairman at MRM Meteorite added: “‘I can’t think of a more relevant partner for the DMA Awards. Direct mail is alive and kicking. In fact, as someone recently said ‘it’s the new vinyl’.”
Meanwhile the industry body’s managing director, Rachel Aldighieri, claimed that the results of the analysis show that award winning work is more than just a trophy.
She said: “Truly great marketing campaigns don’t start with a plan to win an award at the end of it. They begin with strategic thinking and planning, are inspired by fantastic creative and ultimately will deliver brilliant results. Our analysis shows that winning work not only makes brands happy, but also offers the agencies involved tangible benefits to their business.”
Last year, Karmarama became one of the first agencies to win consecutive DMA Awards grand prix, with its work for the British Army bringing home the spoils for the Accenture-owned agency once again, following the previous year’s success with Unibet.
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