Lord Saatchi leads new line-up for MarketReach blitz
Royal Mail MarketReach’s agency Lida has pulled more than a few strings for the latest Mailmen campaign, enlisting M&C Saatchi…
MarketReach
DMA launches ‘first ever’ festival for copywriters
The DMA is launching what it claims is the first ever copywriter’s festival, as the next stage in its campaign…
Soaring direct mail open rates put online to shame
Direct mail may have its knockers – most notably a handful of MPs who love nothing more than to batter…
Mailing house group kicks off relaunch campaign
The Strategic Mailing Partnership (SMP) – the group set up to strengthen the relationship between mailing houses and Royal Mail…
‘Dame’ Donovan vows to fight for direct mail future
The “grande dame” of the direct marketing industry, Judith Donovan, has pledged to throw her weight behind a relaunched business group…
Royal Mail door drop plan gains ABC accreditation
Clients running door drop campaigns through Royal Mail will now be able to get their hands on independently audited figures…
Door drops ‘are the key to unlocking home sharers’
Brand owners are being told not to waste their marketing budgets on personally addressed direct mailshots if they want to…
How richer data has improved door drop targeting
As we spend more and more time checking our emails on smartphones, tablets and laptops, we’re all inundated by a…
SMEs hail the commercial value of direct mail
Nearly half of all small to medium-sized business now use direct mail as part of their marketing activity, with three-quarters…
Youngsters value direct mailings but rarely get them
It may be virtually impossible to find a young consumer who doesn’t spend hours glued to a digital device but…