Clients running door drop campaigns through Royal Mail will now be able to get their hands on independently audited figures from ABC after the company became the first to have its systems and processes accredited for the medium.
The move follows a detailed testing programme, which recognises Royal Mail can carry out audits to ABC industry agreed standards for Targeted Household Distribution.
This means ABC has verified that Royal Mail can provide auditable proof of delivery as well as auditable evidence for targeted distribution with a known propensity index for its customers.
Targeted Household Distribution is a new product from ABC, launched last year, which certifies the quality as well as the quantity of an audience. ABC can verify the number of distributed copies to households, as well as reporting the likelihood of those households to meet a set of targeted demographics using third party geo-demographic segmentation such as TGI, Mosaic or Acorn.
Customers using Royal Mail to deliver their campaigns will be able to obtain independently audited figures from ABC. By becoming an associate member of ABC, Royal Mail has demonstrated its commitment to working to industry standards on behalf of its clients.
Royal Mail MarketReach managing director Jonathan Harman said: “This recognition brings our services in providing targeted unaddressed mail media in line with other media options. We are proud that our systems and processes meet ABC’s high standards and rigorous checks.”
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