Mediatel, which provides media data, planning tools, and market insight, to the UK media industry’s has added Whistl’s door-drop planning scheme to its Direct Module.
Whistl Doordrop Media’s planning tool enables brands to connect with consumers in their homes, applying insight and data analytics to target households that fit specific geo-demographic profiles.
It launched last year and is claimed to have driven acquisition and retention rates.
Mediatel Connected head Julie MacManus said: “Print plays an essential and increasing role in many brand campaigns for high profile advertisers and this is reflected in the addition of Whistl to our suite of media planning tools.”
Whistl Doordrop Media managing director Mark Davies claimed: “Our intelligent door-drop campaigns are proven to drive consumer behaviour both in-store and online.
“As intelligent door-drop is so highly targeted, you can engage valuable consumers with minimal wastage, making it one of the most cost-effective broadcast channels in your media mix.”
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