Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
A Domino’s Pizza franchise holder has been battered by the ad watchdog after pulling a “free pizza” promotion due to…
Annual expenditure on door drops has held firm year-on-year, with both spend and volume resisting budget cuts, despite a largely…
The humble mailshot continues to outperform other marketing channels, with new figures showing that over the Christmas trading season, more mail…
The postal dispute might still be raging but the largest direct mail advertisers have been more visible than ever on…
Whistl-owned FMCG product sampling specialist Relish has signed an agency exclusive delivery deal with Deliveroo – which has already been…
Annual door drop spend and volumes have both bounced back from the pandemic, with younger consumers now interacting with door…
The humble mailshot has reached a mobile tipping point, with record levels of mobile digital activity driven by direct mail,…
The Advertising Standards Authority has cleared two separate campaigns which made a play on what would otherwise have been foul…
Direct mail is continuing to play a key role in the UK business sector’s pandemic recovery plans, with many of…