Ritson joins ‘gurus’ to promote the joys of direct mail
Royal Mail Marketreach is ratcheting up its Totally Mailed It campaign, drafting in no lesser luminary than marketing “guru” Mark…
door drop
Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
Domino’s promo leaves scores without pizza the action
A Domino’s Pizza franchise holder has been battered by the ad watchdog after pulling a “free pizza” promotion due to…
Door drops show mettle as industry rides out the storm
Annual expenditure on door drops has held firm year-on-year, with both spend and volume resisting budget cuts, despite a largely…
Mail defies strikes and cuts to outgun rival channels
The humble mailshot continues to outperform other marketing channels, with new figures showing that over the Christmas trading season, more mail…
Top brands boost mail as campaign effectiveness soars
The postal dispute might still be raging but the largest direct mail advertisers have been more visible than ever on…
Whistl agency signs Deliveroo deal for sampling drive
Whistl-owned FMCG product sampling specialist Relish has signed an agency exclusive delivery deal with Deliveroo – which has already been…
Door drops seal Covid bounce-back with young at heart
Annual door drop spend and volumes have both bounced back from the pandemic, with younger consumers now interacting with door…
Mailshots ‘driving record levels of digital engagement’
The humble mailshot has reached a mobile tipping point, with record levels of mobile digital activity driven by direct mail,…
Only fudging joking: ASA rejects ‘expletive’ complaints
The Advertising Standards Authority has cleared two separate campaigns which made a play on what would otherwise have been foul…