VCCP and Arena on alert as Domino’s audits adspend
The bosses of VCCP and Arena Media are likely to be facing a few nervous weeks – and possible indigestion…
door drop
Salvation Army boosts income after ditching cold mail
The Salvation Army has hailed a major rethink of its fundraising strategy, which has seen the charity ditch all cold…
Wetherspoon Brexit mailshot escapes ASA investigation
The ad watchdog has admitted it is powerless to act over a JD Wetherspoon Brexit-themed mailing, which was delivered to…
Salvation Army unveils major DRTV Christmas appeal
The Salvation Army is launching its 2018 Christmas appeal with the widest range of DRTV ads ever – supported by…
Busting Daily Mail myth of door drop apocalypse now
Far be it from me to act as a spokesperson for the door drop industry, but I do feel we…
For once, the Daily Mail is actually right about junk mail
I can’t quite believe I am going to write this, but for once I find myself agreeing with the Daily…
GDPR boost for direct mail: the media backlash begins
The British media might have escaped Leveson 2 but for the direct marketing industry there is simply no respite from…
DMA Awards boosts equality as Glazer becomes chair
The DMA has reinforced its commitment to promoting equality across the direct marketing industry by signing up WACL president Kerry…
Door-drop industry hails revival as spend tops £266m
The UK door-drop market witnessed a near 8% increase in spend during 2016, despite a decrease in volumes, with only…
Royal Mail door drop plan gains ABC accreditation
Clients running door drop campaigns through Royal Mail will now be able to get their hands on independently audited figures…