Let’s get physical: Mailshots drive retail sector recovery
Direct mail is continuing to play a key role in the UK business sector’s pandemic recovery plans, with many of…
door drop
Mail puts Covid to the sword with rise in effectiveness
The humble mailshot is continuing to laugh in the face of the prophets of doom, despite suffering a huge drop in…
Direct mail and door-drops cement Covid-19 comeback
Direct mail and door-drops are continuing to strengthen their influence in the Covid world, cementing significant year on year increases…
Direct mail playing major role in online shopping boom
The rise of online shopping during the Covid-19 pandemic has been well-documented but direct mail’s role in that has been…
Door-drop spend increases despite decline in volumes
Spending on door-drop campaigns has held firm in the face of political uncertainty and a further fall in volumes, signalling…
Royal Mail offers brands new door-to-door incentives
Royal Mail has launched a raft of new incentives for brand owners to sign up for door-drop marketing campaigns, making…
Medialab nets £30m SunLife data-driven media brief
Over 50s financial services specialist SunLife has appointed independent agency Medialab to handle its media planning and buying business. The…
Whistl eyes major boost from partially addressed mail
The push to get client marketers to sign up for “partially addressed mail” – hailed by some as the saviour…
Industry honours Graham Dodd for 50 years of service
Letterbox Consultancy managing director Graham Dodd has become only the sixth recipient of the Arthur Thompson Memorial Award, presented to…
VCCP and Arena on alert as Domino’s audits adspend
The bosses of VCCP and Arena Media are likely to be facing a few nervous weeks – and possible indigestion…