New scheme aims to woo first time clients to direct mail

ikea-mailingA new scheme is aiming to attract more clients to the direct mail market by taking the hassle and huge costs out of setting up the sortation systems which make postage discounts easier to achieve, with no software to install, no contracts and no fees., from The Software Bureau, is a free to use online postal sortation service for all Royal Mail Retail bulk mail discount schemes. A beta version is launching this week.
It is claimed the service enables clients wanting to send bulk mail to create an account, upload an address file and commence a sort in “a couple of minutes”. The company says the idea is to take away all the friction involved in the sortation aspect of postage discounts and encourage more organisations to consider mail as a cost-effective channel.
It currently covers all Royal Mail Retail services – including letters, parcels, business, advertising mail and publishing – apart from Mailmark, although The Software Bureau insists this is a high priority for the future.
Managing director Martin Rides explained: “Most sortation software is accessed on individual computers on premise at a mailing house which requires installation, training and support. Having software installed on physical machines can make it difficult when different people need to run sorts in different locations.
“The difference with is it is accessed via any web browser and has been designed to not require any training at all. We have also focused on making it quick and easy to use so with just a few clicks you can be running a sort. By building an easy to use, free online service we hope to encourage more organisations to adopt the channel.”
While the launch version is free to use, some premium features of MyMailing will be introduced in the coming months and these will be paid for services, but Rides added: “We are committed to keeping basic sorts with moderate volumes free.”

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