MarketReach starts major push for programmatic mail
Royal Mail MarketReach is launching a new campaign through Lida to promote the benefits of its programmatic mail service, fronted…
direct mail
Fundraising Regulator details rise in marketing moans
The Fundraising Regulator has admitted that it is getting more complaints from consumers than its predecessor – the now-defunct Fundraising…
Everything you need to know to execute global activity
There is little doubt that digitisation and globalisation have dramatically changed the way today’s brands go to market. In the…
DM budget boom still on hold as uncertainty spreads
The direct marketing industry is still awaiting the predicted boom times, promised at the beginning of the year, with the…
Fears grow that postal dispute will cripple mail revival
The direct marketing industry is calling for both Royal Mail and the Communications Workers Union to get back round the…
DMA Awards boosts equality as Glazer becomes chair
The DMA has reinforced its commitment to promoting equality across the direct marketing industry by signing up WACL president Kerry…
DMA calls for urgent talks as posties threaten to strike
The DMA is urging both Royal Mail and the Communications Workers Union to “urgently” settle their differences following confirmation that…
Direct mail shines like a beacon in ‘post-truth world’
Direct mail may still be derided as “shit that folds” in adland but in the real world the humble mailshot…
Royal Mail turns to ‘The Force’ with Star Wars collection
Royal Mail is aiming to get “The Force” on its side as it tries to boost its letters business with…
Lance Hill quits MarketReach for the Lettershop Group
Royal Mail MarketReach’s head of media specialists, Lance Hill, has left the company to return to the Lettershop Group. Hill,…