Postcode Lottery hails 30% savings on direct mail costs
People’s Postcode Lottery is bigging up the work of its agency in securing a deal with Royal Mail which has…
direct mail
Industry urged to big up direct mail as revenue falls
The direct marketing industry is being urged to “redouble its efforts” to promote the benefits of direct mail to UK…
Ofgem mothballs plan for energy customer database
Ofgem is understood to have shelved plans to build a giant customer database to allow energy firms to target potential…
Direct mail industry to launch ABC-style audit scheme
Royal Mail and Whistl are to join forces with the DMA, IPA and ISBA to launch a new scheme to…
Paragon Group signs deal to buy DST UK print business
DST Customer Communications, one of the UK’s biggest direct marketing printers, has finally been sold to Paragon Group nearly a…
Why programmatic direct mail campaigns are the future
The premise of programmatic is a simple one. And for those of us in the customer engagement space, it’s a…
Met Police under fire over shotgun security mailshot
The Metropolitan Police has been accused of compromising the data of 30,000 firearm and shotgun owners living in London after…
General Election to fuel direct marketing spend windfall
The direct marketing industry will be licking its lips at the prospect of a major boom in spend – worth…
Charity watchdog exposes ICO gaffe on GDPR consent
The Information Commissioner’s Office has run into further bother over its draft guidance on GDPR consent with what appears to…
Direct mail rivals bury the hatchet for industry accord
Royal Mail and its fiercest rivals Whistl, UK Mail and Secured Mail have pledged to work closer together for the…