General Election to fuel direct marketing spend windfall
The direct marketing industry will be licking its lips at the prospect of a major boom in spend – worth…
direct mail
Charity watchdog exposes ICO gaffe on GDPR consent
The Information Commissioner’s Office has run into further bother over its draft guidance on GDPR consent with what appears to…
Direct mail rivals bury the hatchet for industry accord
Royal Mail and its fiercest rivals Whistl, UK Mail and Secured Mail have pledged to work closer together for the…
New scheme aims to woo first time clients to direct mail
A new scheme is aiming to attract more clients to the direct mail market by taking the hassle and huge…
Client budget boost sparks new direct mail discounts
Royal Mail has extended its discounts scheme, designed to boost take-up of direct mail, on the back of positive feedback…
New consultation fuels fresh doubts over launch of FPS
The Fundraising Regulator has launched yet another consultation on how the controversial Fundraising Preference Service should work, just weeks before…
Industry giants back first UK programmatic mail service
Royal Mail and GI Solutions are backing a tech start-up which claims to offer the first programmatic direct mail service…
Arch rivals to join forces for direct mail industry summit
Direct marketing industry “grande dame” Judith Donovan is aiming to bury the hatchet between Royal Mail and its rivals, by…
GI Solutions strikes deal with major DM services group
GI Solutions Group is continuing its expansion strategy following the company’s MBO last year with the acquisition of print, data…
Clients offered huge deals to run direct mail trials
Royal Mail is ratcheting up its campaign to convince more brand owners of the joys of direct mail with the…