Mailing house industry body SMP launches online portal
The Strategic Mailing Partnership (SMP), the industry group set up to promote direct mail and build closer ties between mailing…
direct mail
Whistl eyes growth with new hire and global alliance
Postal operator Whistl is eyeing further overseas growth in its mail and parcel volumes by hiring Jonathan Matchett as director…
Door-drop industry hails revival as spend tops £266m
The UK door-drop market witnessed a near 8% increase in spend during 2016, despite a decrease in volumes, with only…
Postcode Lottery hails 30% savings on direct mail costs
People’s Postcode Lottery is bigging up the work of its agency in securing a deal with Royal Mail which has…
Industry urged to big up direct mail as revenue falls
The direct marketing industry is being urged to “redouble its efforts” to promote the benefits of direct mail to UK…
Ofgem mothballs plan for energy customer database
Ofgem is understood to have shelved plans to build a giant customer database to allow energy firms to target potential…
Direct mail industry to launch ABC-style audit scheme
Royal Mail and Whistl are to join forces with the DMA, IPA and ISBA to launch a new scheme to…
Paragon Group signs deal to buy DST UK print business
DST Customer Communications, one of the UK’s biggest direct marketing printers, has finally been sold to Paragon Group nearly a…
Why programmatic direct mail campaigns are the future
The premise of programmatic is a simple one. And for those of us in the customer engagement space, it’s a…
Met Police under fire over shotgun security mailshot
The Metropolitan Police has been accused of compromising the data of 30,000 firearm and shotgun owners living in London after…