It’s another stick up as mailshot nobbles Jack Russell
Consumers might be falling back in love with direct mail but their four-legged friends are finding it hard to swallow…
direct mail
Insight overhaul sees Kuoni axe TV for digital and mail
Upmarket travel operator Kuoni is ditching TV advertising for the first time in five years for its main Christmas and…
Karmarama lands double as it nets top DMA prize again
Karmarama became one of the first agencies to win consecutive DMA Awards grand prix last night, with its work for…
DM Trust chief: ‘Industry has to attract the best talent’
The DM industry must redouble its efforts to ensure it attracts and retains only the best talent so it can…
Rise of engagement to spark bonanza for data and tech
Data and technology will be the big winners in 2018, according to a new global study by Group M, which…
Year Ahead: Judith Donovan on the opportunity for mail
Debate has been raging for years over whether direct mail can really stand the test of time, especially in an…
WDMP avoids Monarch crash but Red Eye takes big hit
A raft of media, data and marketing companies – including Google, Red Eye Consulting and Oracle – have been left…
Clients offered 30% off postage for programmatic mail
Royal Mail MarketReach is boosting its campaign to get brand owners and agencies to wake up to the joys of…
Programmatic turns snail mail to smart mail in a shot
History has taught us that one medium never replaces another. The advent of television didn’t spell the end of radio…
Bah humbug: Postal dispute threatens vital Xmas boost
A 30% slump in pre-tax profits is piling the pressure on Royal Mail and the CWU to bury the hatchet…