Mailing house group kicks off relaunch campaign
The Strategic Mailing Partnership (SMP) – the group set up to strengthen the relationship between mailing houses and Royal Mail…
direct mail
BT Sport pub mailing gets landlords in a right froth
BT Sport has been given a smack in the mouth over a tongue in cheek direct mail campaign which was designed…
Royal Mail faces grilling over new scam mail exposé
Royal Mail has been accused of turning a blind eye to the long-term issue of scam mail because it brings…
Charity body calls for impact assessment for FPS
The Institute of Fundraising, the membership body for UK charities, is calling for the brakes to be slammed on the…
‘Dame’ Donovan vows to fight for direct mail future
The “grande dame” of the direct marketing industry, Judith Donovan, has pledged to throw her weight behind a relaunched business group…
Firms urged to act on £145m bill for mailshot returns
Marketers are being urged to set up their own in-house “do not mail” lists on the back of a new…
Charities urged to embrace mail to woo youngsters
Most charities may still be reeling from the negative publicity the sector has attracted over the past year but they…
Whistl attacks ‘unpunished, unrepentant’ Royal Mail
Postal operator Whistl has launched a scathing attack on Royal Mail – setting out a ten-point plan in its submission to Ofcom’s review of its…
SMEs hail the commercial value of direct mail
Nearly half of all small to medium-sized business now use direct mail as part of their marketing activity, with three-quarters…
DST pulls out of direct mail print to focus on data
DST Systems is hunting a buyer for its UK print and digital operations as part of plans to concentrate on its…