Posties get their revenge as mailpack attacks dog
Posties across the country will be quietly chuckling to themselves after a Jack Russell dog – not exactly known for…
direct mail
Postcard to success: why a card’s not just for Xmas
When Henry Daglish left Arena Media to launch the media agency startup – Bountiful Cow – out of established parent…
Lord Saatchi leads new line-up for MarketReach blitz
Royal Mail MarketReach’s agency Lida has pulled more than a few strings for the latest Mailmen campaign, enlisting M&C Saatchi…
Direct mail proves its mettle despite online assault
Direct mail spend will hold firm in the face of a new surge in online spend and predicted wholesale cuts…
Soaring direct mail open rates put online to shame
Direct mail may have its knockers – most notably a handful of MPs who love nothing more than to batter…
Royal Mail unveils new code to tackle scam mailings
Royal Mail has pledged to crack down on scam mail by launching a “comprehensive set of measures” to stop operators…
Digital bolsters adspend but 2017 looks challenging
The UK ad industry continues to shrug off Brexit uncertainty, with digital driving record growth for the first six months…
Mailing house group kicks off relaunch campaign
The Strategic Mailing Partnership (SMP) – the group set up to strengthen the relationship between mailing houses and Royal Mail…
BT Sport pub mailing gets landlords in a right froth
BT Sport has been given a smack in the mouth over a tongue in cheek direct mail campaign which was designed…
Royal Mail faces grilling over new scam mail exposé
Royal Mail has been accused of turning a blind eye to the long-term issue of scam mail because it brings…