Youngsters value direct mailings but rarely get them
It may be virtually impossible to find a young consumer who doesn’t spend hours glued to a digital device but…
direct mail
Royal Mail launches DIY mailshot service for brands
Royal Mail is ramping up its promotion of the value of direct mail by launching a new service – created…
HMRC rocks industry with direct mail VAT bombshell
HMRC has delivered a major blow to industry efforts to prevent agencies and charities from facing penalties for so-called…
Revealed: Mailing the dead costs UK firms £500m
With tens of millions of mailings still being sent to deceased people, a new study claims businesses which persist in…
Direct mail holds firm as UK adspend tops £20bn
Direct mail continues to confound the doom-mongers, according to new figures which show the market continued to grow last year as expenditure…
Banks agree measures to slash deceased mailings
The UK’s biggest banks and building societies have bowed to pressure to overhaul the way they deal with bereaved customers,…
PPI firm grovels over ‘Dear Mr Dick Head’ mailshot
PPI claims firms are not exactly renowned for their subtle marketing techniques but one firm – High Street Claims –…
Fat Bastard wine mailshot gets messy for Iceland
Mums’ favourite Peter Andre might have some explaining to do the next time he goes to Iceland after the retailer…
Software Bureau vies to tackle ‘£1bn mail waste’
Direct mail might be making a comeback but, according to the Software Bureau, companies are missing out on an “eye-watering”…
Consumer love affair with direct mail blossoms
With many consumers suffering digital overload, a new study has confirmed what many people in the direct marketing industry have…