Online shoppers boost Royal Mail parcel coffers
Fears of a slowdown in Royal Mail’s parcel business have been blown out of the water after the firm revealed…
direct mail
EU referendum to spark direct marketing bonanza
The battle over whether the UK should remain in the European Union is likely to trigger a direct marketing boom –…
Mailmark ‘set to save brand owners £50m in 2016’
Brand owners could save an estimated £50m next year on their direct mail costs by switching to Royal Mail’s barcode…
Critics silenced again as direct mail rises by 4.5%
Direct mail spend continues to defy all odds – and its critics – growing by 4.5% for the first half…
Direct mail ‘back from the grave’
Direct mail has defied the doom-mongers to register a 12.7 per cent increase in spend in Q4 2010, according to…
SFW launches Microsoft mailing
Microsoft Advertising is targeting media planners with a new campaign promoting the company’s ability to target mums. Capitalising on the…
Virgin is top direct mail spender
Virgin Media spent the most on direct mail in the UK last year, boosting its spend by more than a…
Why mail boosts ROI on all campaigns
I, for one, was not surprised by the recent Brand Science research that direct mail can drive return on investment…
Royal Mail axes 1,700 top jobs
Royal Mail is axing 1,700 managerial jobs and closing two of its seven mail centres in London, in a fresh…
John Smith’s gallops into Aintree
John Smith’s is launching a campaign featuring “Smithy”, the 5-year old racehorse the company owns, who is also the face…