Future’s bright, the future’s DM
I think we all wish we had access to a crystal ball that reveals how the marketing marketplace is set…
direct mail
Mailshots in mix gives 20% lift
Combining direct mail with other marketing activities increases campaign payback by up to 20 per cent, according to a study,…
‘The Virgin Holiday Sale’ by Elvis
Well, you know what they say… sex sells. Many brands and agencies have employed sexy campaigns with innuendo featuring scantily…
Is social media a waste of your budget?
These days, when the answer to nearly every marketing brief is “let’s build a Facebook page”, new research which challenges…
Junk deluge irks Daily Mail – again
Royal Mail is reportedly planning a fivefold increase in revenue from unaddressed direct mail, according to Middle England’s bible, the…
Direct marketing; it’s the future
A new report confirms what many in the direct marketing industry have been saying for years: the rise of data,…
Met acts on overseas scammers
The Metropolitan Police has closed five virtual offices used by direct mail scammers and seized thousands of letters in a…
Fujitsu ServerFix mailing by DirectionGroup
At first glance this simply looks like a box containing a model car and immediate questions begin, such as why…
Public love mailings, report claims
Nearly 80 per cent of consumers want to continue to receive direct mail, according to a new study, which busts…
Digest woos brands with DM arm
Reader’s Digest UK is taking on DM suppliers and agencies with the launch of a new company, Direct Marketing Partners,…